The Proper Way to Send Autoresponder Followups
Posted 10-14-2008 at 04:33 PM by Robert Plank
YouTube - Proper Autoresponder Followups
As an autoresponder email marketer, you need to realize that your readers' inboxes are pounded with offers and content every day, so you need to do something different to stand out from the crowd.
Send short follow-ups instead of long e-mails. If you rely on one single e-mail to pitch a product, you have to understand that many people will lose your e-mail in the clutter, or won't be bothered to actually read the e-mail.
For this reason, you need to break your messages into tiny pieces. I prefer 100 to 400 words for e-mails... anything more than a few pages is too much. Instead of one long e-mail explaining your entire offer, schedule one e-mail that warms up your list.
Schedule another to send out the next day explaining the offer in one page or less. The next message can hit on benefits you missed the first time. In the next message, hit on the technical details... and in the mailing after that, ask: Why have you still not bought? You can get really creative.
Finally, take a second to think about your email subject lines. These are your headlines. Try to come up with something creative and relevant, rather than something overly boring or hype-filled. What e-mail subject lines have grabbed your attention recently? What about headlines on a sales letter or text on a newspaper ad? Model your subject lines after those headlines.
Those are my main tips to properly market to people using an autoresponder: Sublist with each product, and send short, to the point e-mails with clever headlines. With just a little bit of creativity, you can have an awesome autoresponder that converts like crazy and performs better than 98% of the other marketers out there.
Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: Robert Plank: "PHP Author and Programmer Gives Away Insane Internet Marketing Advice Worth Stealing!"
As an autoresponder email marketer, you need to realize that your readers' inboxes are pounded with offers and content every day, so you need to do something different to stand out from the crowd.
Send short follow-ups instead of long e-mails. If you rely on one single e-mail to pitch a product, you have to understand that many people will lose your e-mail in the clutter, or won't be bothered to actually read the e-mail.
For this reason, you need to break your messages into tiny pieces. I prefer 100 to 400 words for e-mails... anything more than a few pages is too much. Instead of one long e-mail explaining your entire offer, schedule one e-mail that warms up your list.
Schedule another to send out the next day explaining the offer in one page or less. The next message can hit on benefits you missed the first time. In the next message, hit on the technical details... and in the mailing after that, ask: Why have you still not bought? You can get really creative.
Finally, take a second to think about your email subject lines. These are your headlines. Try to come up with something creative and relevant, rather than something overly boring or hype-filled. What e-mail subject lines have grabbed your attention recently? What about headlines on a sales letter or text on a newspaper ad? Model your subject lines after those headlines.
Those are my main tips to properly market to people using an autoresponder: Sublist with each product, and send short, to the point e-mails with clever headlines. With just a little bit of creativity, you can have an awesome autoresponder that converts like crazy and performs better than 98% of the other marketers out there.
Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: Robert Plank: "PHP Author and Programmer Gives Away Insane Internet Marketing Advice Worth Stealing!"
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