E-Mail Marketing - How to Structure Your Autoresponder Series
Posted 10-23-2008 at 11:09 AM by Robert Plank
http://www.youtube.com/watch?v=ZM-kRGisYWY
The biggest roadblock that kept me from building a proper e-mail list for YEARS wasn't the software... it wasn't the lack of content or time... it was that I had no idea how to structure my autoresponder follow-up series. How many days between each message should I wait? Should I post content to a blog and only mail out teaser links, or should I send whole articles in my e-mail messages. Guess what... the answer to all those types of questions is: It does not matter!
Seriously, if you want to be the kind of person who makes one sale a day and pumps out one product per day, you need to get out of your own way as quickly as possible and put some autoresponder follow-up content out there. Your offer itself is more important than what you say, and how often you say it.
If you need somebody to tell you what to do, stagger your e-mail follow-ups so the first goes out after 2 days, the next goes out after 3 more days, then 2 days, then 3 days, and repeat the pattern. Alternate between free content and a hard sell to a product.
If you really want to impress me with your marketing skills, make this "free content" a pre-sell e-mail to your next e-mail: Get your readers aware of some problem and a quick fix they can apply to it, so that when they read your hard sell, you can jump right in and they will not require a lot of convincing. You can also make your hard sell as informative as possible by making it an advertorial... a message that teaches something, but is written in attention-grabbing sales letter format, with a call-to-action to buy something at the end.
Should you send long e-mails or teaser e-mails? Personally, I like to keep my e-mails at 250 words or less, to keep people from getting bored. If you have a lot to say, break your messages up into multiple follow-ups. Send most of your content in the e-mail itself. Every now and then, make it public by posting to a blog and then send an e-mail with a link to that blog... but if all your precious free information is publicly available, why would people want to subscribe in the first place?
Get out there and create your autoresponder follow-up sequence right away. Again, if you need a guide, stack your follow-ups on a "2-3-2-3" delay with alternating free content and hard selling, and send short e-mails with the info in the message itself. If you want to tweak this formula, go ahead, because your autoresponder structure isn't going to make a difference with your bottom line... it's the offer that makes the difference.
Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: http://www.robertplank.com
The biggest roadblock that kept me from building a proper e-mail list for YEARS wasn't the software... it wasn't the lack of content or time... it was that I had no idea how to structure my autoresponder follow-up series. How many days between each message should I wait? Should I post content to a blog and only mail out teaser links, or should I send whole articles in my e-mail messages. Guess what... the answer to all those types of questions is: It does not matter!
Seriously, if you want to be the kind of person who makes one sale a day and pumps out one product per day, you need to get out of your own way as quickly as possible and put some autoresponder follow-up content out there. Your offer itself is more important than what you say, and how often you say it.
If you need somebody to tell you what to do, stagger your e-mail follow-ups so the first goes out after 2 days, the next goes out after 3 more days, then 2 days, then 3 days, and repeat the pattern. Alternate between free content and a hard sell to a product.
If you really want to impress me with your marketing skills, make this "free content" a pre-sell e-mail to your next e-mail: Get your readers aware of some problem and a quick fix they can apply to it, so that when they read your hard sell, you can jump right in and they will not require a lot of convincing. You can also make your hard sell as informative as possible by making it an advertorial... a message that teaches something, but is written in attention-grabbing sales letter format, with a call-to-action to buy something at the end.
Should you send long e-mails or teaser e-mails? Personally, I like to keep my e-mails at 250 words or less, to keep people from getting bored. If you have a lot to say, break your messages up into multiple follow-ups. Send most of your content in the e-mail itself. Every now and then, make it public by posting to a blog and then send an e-mail with a link to that blog... but if all your precious free information is publicly available, why would people want to subscribe in the first place?
Get out there and create your autoresponder follow-up sequence right away. Again, if you need a guide, stack your follow-ups on a "2-3-2-3" delay with alternating free content and hard selling, and send short e-mails with the info in the message itself. If you want to tweak this formula, go ahead, because your autoresponder structure isn't going to make a difference with your bottom line... it's the offer that makes the difference.
Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: http://www.robertplank.com
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