Research Your Copywriting Like a Pro
Posted 11-02-2008 at 12:28 PM by Robert Plank
http://www.youtube.com/watch?v=f6A-vGEJl3k
As an up and coming copywriter, you might not know how to properly research your copywriting. If you write an ad for somebody and constantly find yourself switching back and forth from writing, fact-checking, and e-mailing your client for clarification, chances are you neglected to do the proper research. To make sure you are on the ball with your copywriting, you need to consider three factors: copy, factoids, and needs.
The first thing you need to know is copy. No, I don't mean "copy" as in the sales copy, I mean you need to COPY what works. I don't mean you should steal huge chunks of other peoples' sales letters, but you need to look at your competition and see what sells well. What ads do you see in niche magazines, e-zines and pay-per-click ads time and time again? Which ads make you drool and reach for your wallet? These are the ads you need to remember, and use to build a swipe file.
Next, you should research your factoids. Notice how I said factoids and not facts. You do not want to be comprehensive with your sales letter, only hit on the right triggers to agitate your readers into buying. Find out little known facts about your niche.
Let's say you were marketing a brand of dishwasher soap. How harsh is normal dishwasher soap to the environment? To your skin? What about to children and pregnant women? Is it cost effective? How easy and cheap is it for the companies to make, and do they pass the savings onto the consumer or gouge them with fat ugly price margins? Search on Google for the phrase "dishwasher soap" and then type either the word "tips", "hints", or "facts" after it. You will be surprised what selling points you can dig up.
Finally, you need to understand that sales copy serves a need. What does dishwasher soap to do maximize pleasure and minimize pain? What do dishwasher soap users usually deal with... dirty dishes that won't clean, expensive soap? Maybe the dispensers people usually use do not open easily, or they confuse soap bottles with other bottles and poison themselves. This last method of research is the most powerful and will give you the best selling points out of all these research methods.
Those three tactics for research should help you be more prepared the next time you write copy, so if you stay disciplined and always research before you write, you will become one of your niche's top copywriters.
Write a sales letter in 5 minutes!
http://www.fiveminutecopywriting.com
As an up and coming copywriter, you might not know how to properly research your copywriting. If you write an ad for somebody and constantly find yourself switching back and forth from writing, fact-checking, and e-mailing your client for clarification, chances are you neglected to do the proper research. To make sure you are on the ball with your copywriting, you need to consider three factors: copy, factoids, and needs.
The first thing you need to know is copy. No, I don't mean "copy" as in the sales copy, I mean you need to COPY what works. I don't mean you should steal huge chunks of other peoples' sales letters, but you need to look at your competition and see what sells well. What ads do you see in niche magazines, e-zines and pay-per-click ads time and time again? Which ads make you drool and reach for your wallet? These are the ads you need to remember, and use to build a swipe file.
Next, you should research your factoids. Notice how I said factoids and not facts. You do not want to be comprehensive with your sales letter, only hit on the right triggers to agitate your readers into buying. Find out little known facts about your niche.
Let's say you were marketing a brand of dishwasher soap. How harsh is normal dishwasher soap to the environment? To your skin? What about to children and pregnant women? Is it cost effective? How easy and cheap is it for the companies to make, and do they pass the savings onto the consumer or gouge them with fat ugly price margins? Search on Google for the phrase "dishwasher soap" and then type either the word "tips", "hints", or "facts" after it. You will be surprised what selling points you can dig up.
Finally, you need to understand that sales copy serves a need. What does dishwasher soap to do maximize pleasure and minimize pain? What do dishwasher soap users usually deal with... dirty dishes that won't clean, expensive soap? Maybe the dispensers people usually use do not open easily, or they confuse soap bottles with other bottles and poison themselves. This last method of research is the most powerful and will give you the best selling points out of all these research methods.
Those three tactics for research should help you be more prepared the next time you write copy, so if you stay disciplined and always research before you write, you will become one of your niche's top copywriters.
Write a sales letter in 5 minutes!
http://www.fiveminutecopywriting.com
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