How Does Digg Help You Find Good Headlines?
Posted 11-12-2008 at 10:45 PM by Robert Plank
http://www.youtube.com/watch?v=S4btPgmpjZM
Digg is a social bookmarking site that Internet surfers use to share URLs of obscure news items or funny videos. Once a URL is posted, people can vote for a story, so when you read a new item that's on the front page of Digg, you know it's worthwhile because lots of people have voted it up. Fortunately for you as a copywriter, you can use Digg to inspire some really great headlines.
I had a copywriting friend who was asked to rewrite a headline about a divorce site. The headline was already pretty good, but he typed in his niche keyword (in this case, "divorce") into Digg's search box, then chose to search by title only, show all stories (not just front page stories), and sort by most Diggs. This ensures you are viewing the most popular headlines.
The result? Headlines about celebrities learning about their divorces via text message, reporters... a man who mistakenly divorced his wife, and so on. My copywriting friend's final headline was: "Man Wins Divorce Without a Lawyer in Sight!"
Obviously, Digg will not write your ad for you, but it is a fantastic resource to type in your niche keyword and find stories you can use as headline material or case studies within your sales letter. You can apply Digg headline research to any niche, it only takes a few minutes, and you usually get the funniest, most outrageous headlines possible for your keyword that you can work into a real headline for your copywriting.
Set aside just five minutes of your time and you can write a killer sales letter that converts! http://www.fiveminutecopywriting.com
Digg is a social bookmarking site that Internet surfers use to share URLs of obscure news items or funny videos. Once a URL is posted, people can vote for a story, so when you read a new item that's on the front page of Digg, you know it's worthwhile because lots of people have voted it up. Fortunately for you as a copywriter, you can use Digg to inspire some really great headlines.
I had a copywriting friend who was asked to rewrite a headline about a divorce site. The headline was already pretty good, but he typed in his niche keyword (in this case, "divorce") into Digg's search box, then chose to search by title only, show all stories (not just front page stories), and sort by most Diggs. This ensures you are viewing the most popular headlines.
The result? Headlines about celebrities learning about their divorces via text message, reporters... a man who mistakenly divorced his wife, and so on. My copywriting friend's final headline was: "Man Wins Divorce Without a Lawyer in Sight!"
Obviously, Digg will not write your ad for you, but it is a fantastic resource to type in your niche keyword and find stories you can use as headline material or case studies within your sales letter. You can apply Digg headline research to any niche, it only takes a few minutes, and you usually get the funniest, most outrageous headlines possible for your keyword that you can work into a real headline for your copywriting.
Set aside just five minutes of your time and you can write a killer sales letter that converts! http://www.fiveminutecopywriting.com
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