How Do Article Directories Help You With Headlines?
Posted 11-13-2008 at 01:52 PM by Robert Plank
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A terrific resource for coming up with headlines is the article directory. In case you have never seen them, article directories are sites where authors submit content that can be distributed for free, in the hopes that ezine publishers will redistribute them which leads to more traffic and more linkbacks. Other people use article directories for keyword and content research, and you can use them for copywriting research.
Finding articles in directories is easy. Do not bother with browsing categories, just look for the search box and enter your keyword. Enter your niche, such as "dog training" and you will find lots of tips and how-to related articles. The key to using article directories for headline research is to browse to the second page and beyond to get the more specific titles.
The key to using article directories for headline research is to browse to the second page and beyond to get the more specific titles.
You will notice that articles are more informative and feature-oriented than the benefit-oriented headlines you want. That is no big deal, all you need to do is convert those features into benefits. How do you do that? Simply ask yourself the question, "So what?" Your answer will be the title converted into a benefit. Ask, "So what?" again, and again and again.
I will give you an example. Let's say one of our article titles was, "Dog Training - Understanding Your Dog's Behavior." So what? "Understand Your Dog's Behavior and Turn Him into a Loyal Companion for Life!" So what? "Turn Your Dog Into a Lifetime Companion Using Basic Principles of Canine Psychology, to Protect Your Family Against Intruders and Play Fetch in the Park... Even if You've Never Owned a Pet Before!"
See what I mean? That is one method you can use to find good headlines. Search article directories for your keyword, use the title, then read the contents of the article, and keep asking yourself, "So what?" to work those hidden benefits from the article, into your new copywriting headline.
Write a sales letter in just five minutes, using my dummy proof cookie cutter formula. http://www.fiveminutecopywriting.com
A terrific resource for coming up with headlines is the article directory. In case you have never seen them, article directories are sites where authors submit content that can be distributed for free, in the hopes that ezine publishers will redistribute them which leads to more traffic and more linkbacks. Other people use article directories for keyword and content research, and you can use them for copywriting research.
Finding articles in directories is easy. Do not bother with browsing categories, just look for the search box and enter your keyword. Enter your niche, such as "dog training" and you will find lots of tips and how-to related articles. The key to using article directories for headline research is to browse to the second page and beyond to get the more specific titles.
The key to using article directories for headline research is to browse to the second page and beyond to get the more specific titles.
You will notice that articles are more informative and feature-oriented than the benefit-oriented headlines you want. That is no big deal, all you need to do is convert those features into benefits. How do you do that? Simply ask yourself the question, "So what?" Your answer will be the title converted into a benefit. Ask, "So what?" again, and again and again.
I will give you an example. Let's say one of our article titles was, "Dog Training - Understanding Your Dog's Behavior." So what? "Understand Your Dog's Behavior and Turn Him into a Loyal Companion for Life!" So what? "Turn Your Dog Into a Lifetime Companion Using Basic Principles of Canine Psychology, to Protect Your Family Against Intruders and Play Fetch in the Park... Even if You've Never Owned a Pet Before!"
See what I mean? That is one method you can use to find good headlines. Search article directories for your keyword, use the title, then read the contents of the article, and keep asking yourself, "So what?" to work those hidden benefits from the article, into your new copywriting headline.
Write a sales letter in just five minutes, using my dummy proof cookie cutter formula. http://www.fiveminutecopywriting.com
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