Interviews Will Inspire Your Copywriting
Posted 11-14-2008 at 10:47 AM by Robert Plank
Tags audio product, copywriting, interviews, motivation
http://www.youtube.com/watch?v=wLfzBdD85XQ
Interviews can inspire your copywriting because people love to read conversations. Turn on the TV or listen to talk radio, what are people doing? Talking to one another. Visit a friend's house, what do you do? You talk to each other? Interviews inspire your copywriting and allow you to write ads that feel interactive, even though you are the one doing all the talking.
What makes your job as a copywriter easy is that your clients will do most of the work for you. Most people who sell something are passionate about what they sell, so if you can get somebody on a tangent and record it all, you will have most of the content you need for the sales material. No one likes to talk about subjects that bore them, so when your client tells you about his product or service, he is going to stay with what excites him... and usually, that's what excites your prospects as well.
Another benefit to the interview process is you can come up with a list of common questions on your own listing the usual questions a prospect might have about what the product is, price, ease of use, delivery method, and so on. All you need to do is ask the questions, listen to the answers, and work the answers into headline and bullet-point packed copy.
I hope you see how easy it is to get started writing copy. Your clients will do most of the work for you, all you have to do is listen to get the list of features, which is the hardest part. After that, all you need to do is convert those features into benefits to make your copy sell.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees...
http://www.fiveminutecopywriting.com
Interviews can inspire your copywriting because people love to read conversations. Turn on the TV or listen to talk radio, what are people doing? Talking to one another. Visit a friend's house, what do you do? You talk to each other? Interviews inspire your copywriting and allow you to write ads that feel interactive, even though you are the one doing all the talking.
What makes your job as a copywriter easy is that your clients will do most of the work for you. Most people who sell something are passionate about what they sell, so if you can get somebody on a tangent and record it all, you will have most of the content you need for the sales material. No one likes to talk about subjects that bore them, so when your client tells you about his product or service, he is going to stay with what excites him... and usually, that's what excites your prospects as well.
Another benefit to the interview process is you can come up with a list of common questions on your own listing the usual questions a prospect might have about what the product is, price, ease of use, delivery method, and so on. All you need to do is ask the questions, listen to the answers, and work the answers into headline and bullet-point packed copy.
I hope you see how easy it is to get started writing copy. Your clients will do most of the work for you, all you have to do is listen to get the list of features, which is the hardest part. After that, all you need to do is convert those features into benefits to make your copy sell.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees...
http://www.fiveminutecopywriting.com
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