OTC Copywriting Guarantee Formula
Posted 11-18-2008 at 09:24 AM by Robert Plank
Tags copywriting, formula, guarantee, outrageousness, timeline
YouTube - OTC Copywriting Guarantee Formula
Every good sales letter has a guarantee at the end. When you are trying to sell something, no matter how appealing you make it, prospects are always going to have some resistance when it comes time to buy. It does not matter if you sell a $5,000 product or a $7 product, or even if you give away a free product. People are always going to wonder, what happens if I order and I do not get anything in return, or they get a product but it does not work at all? Luckily, if you use my OTC (Over the Counter) guarantee system, you can figure out how to craft the perfect guarantee.
The first component of the OTC guarantee system is the Outrageousness. Most people do not realize how easily they can refund. Payment processors like Clickbank and PayPal will refund for up to two months, banks will chargeback for up to six months, and in some rare cases, I have heard of marketers getting chargebacks up to one full year later. If you have to give the guarantee, why not play it up? Be outrageous, and tell your prospects that if they are not thrilled with the product, they can get a no questions asked guarantee and have their cash back within 24 hours.
Next, introduce a timeline into your guarantee to remove scarcity. To further allay any fears of being ripped off, remind readers that even if they are on the fence, they have a 48 trial period to review the system, risk-free. If 48 hours is not enough, keep it for a month. If they have not seen any change whatsoever, they can still return it within 60 days. Also remind people that if they only make 10% of their money back within the next week, they will have made 520% of their money back in a year if they keep it up.
Finally, there's the Conditional component of the OTC guarantee formula. Be hard on yourself, and tell prospects that they should only keep the product if it delivers for them. Selling a time management product? Tell them if it does not squeeze an extra 2 hours out of every day (that is a full MONTH out of every year), they should quickly ask for a refund. If you sell a making money product and it does not earn your buyers an extra $750 within the first 30 days of use, they should return it. Again, the condition component adds onto the limited-time and outrageous techniques we discussed earlier.
If you are stuck coming up with the perfect guarantee, consider the OTC guarantee formula... outrageousness, timeline, and conditions... and you will be well on your way to crafting the perfect copywriting guarantees.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees...
Five Minute Copywriting: Write a sales letter in five minutes!
Every good sales letter has a guarantee at the end. When you are trying to sell something, no matter how appealing you make it, prospects are always going to have some resistance when it comes time to buy. It does not matter if you sell a $5,000 product or a $7 product, or even if you give away a free product. People are always going to wonder, what happens if I order and I do not get anything in return, or they get a product but it does not work at all? Luckily, if you use my OTC (Over the Counter) guarantee system, you can figure out how to craft the perfect guarantee.
The first component of the OTC guarantee system is the Outrageousness. Most people do not realize how easily they can refund. Payment processors like Clickbank and PayPal will refund for up to two months, banks will chargeback for up to six months, and in some rare cases, I have heard of marketers getting chargebacks up to one full year later. If you have to give the guarantee, why not play it up? Be outrageous, and tell your prospects that if they are not thrilled with the product, they can get a no questions asked guarantee and have their cash back within 24 hours.
Next, introduce a timeline into your guarantee to remove scarcity. To further allay any fears of being ripped off, remind readers that even if they are on the fence, they have a 48 trial period to review the system, risk-free. If 48 hours is not enough, keep it for a month. If they have not seen any change whatsoever, they can still return it within 60 days. Also remind people that if they only make 10% of their money back within the next week, they will have made 520% of their money back in a year if they keep it up.
Finally, there's the Conditional component of the OTC guarantee formula. Be hard on yourself, and tell prospects that they should only keep the product if it delivers for them. Selling a time management product? Tell them if it does not squeeze an extra 2 hours out of every day (that is a full MONTH out of every year), they should quickly ask for a refund. If you sell a making money product and it does not earn your buyers an extra $750 within the first 30 days of use, they should return it. Again, the condition component adds onto the limited-time and outrageous techniques we discussed earlier.
If you are stuck coming up with the perfect guarantee, consider the OTC guarantee formula... outrageousness, timeline, and conditions... and you will be well on your way to crafting the perfect copywriting guarantees.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees...
Five Minute Copywriting: Write a sales letter in five minutes!
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