Copywriting Tips - Add Proof to Your Sales Copy in 44 Seconds With 4 Easy Tactics
Posted 12-01-2008 at 05:05 PM by Robert Plank
Tags aida, copywriting, proof, testimonials
http://www.youtube.com/watch?v=G2RcItx1FFc
Find four ads from your junk mail pile or the Internet. This time, I want you to go for the larger ads. Look at each one and see if they introduce proof.
You always see proof on internet sales letters, but do you notice proof in TV and radio commercials? McDonald's marketing campaigns: "America's favorite fries according to a national taste test."
Commercials for household cleaning items show their cleaning solution and a competitor's side-by-side, showing that theirs is better. I know you see people pouring blue stuff on diapers at least once a month.
If the ad doesn't introduce proof, add some. Are you looking at a pizza ad? Do they show pictures of their pizza? Good... maybe you could add a testimonial. Get on a search engine and search for: "keyword" review (with the quotes)... for example: "dominos pizza" review. I can quickly find positive reviews about delivery time, ease of ordering, talk about crusts and toppings.
Maybe you can find a frightening statistical fact. Search for "problem keyword" percent, or "problem keyword" million, or "problem keyword" million Americans.
If you're rewriting an ad for a skin lotion, search for: "dry skin" million Americans... The National Health Interview Survey says 81 million Americans experience dry skin in winter months.
Maybe I'm rewriting a sunscreen ad. I will search for "skin cancer" million and find out that every year, 1 million Americans are diagnosed with skin cancer (according to the Boston Globe)... you could write that as: "One million Americans will be diagnosed with skin cancer in 2008... will you be one of them?"
I also learned spending 15 minutes in the sun with an SPF-15 sunblock is equivalent to only 1 minute in the sun unprotected, according to the American Academy of Dermatology.
Get the idea? Research can actually be fun! If you get the hang of doing research for these obvious examples, like pizza, lotion, and sunblock, you'll have an easier time finding facts about the products you promote. But remember, you are not limited to just statistical research...
You can provide testimonials, still images, action videos, before and after demonstrations, analogies... anything to get the message through and say:
There is a PROBLEM... There is a SOLUTION... Here is PROOF my solution works... Here is how you can GET my solution. That is copywriting.
Attention copywriters: Consistently write satisfactory sales letters that are selling within a matter of hours... GUARANTEED!
http://www.fastfoodcopywriting.com
Find four ads from your junk mail pile or the Internet. This time, I want you to go for the larger ads. Look at each one and see if they introduce proof.
You always see proof on internet sales letters, but do you notice proof in TV and radio commercials? McDonald's marketing campaigns: "America's favorite fries according to a national taste test."
Commercials for household cleaning items show their cleaning solution and a competitor's side-by-side, showing that theirs is better. I know you see people pouring blue stuff on diapers at least once a month.
If the ad doesn't introduce proof, add some. Are you looking at a pizza ad? Do they show pictures of their pizza? Good... maybe you could add a testimonial. Get on a search engine and search for: "keyword" review (with the quotes)... for example: "dominos pizza" review. I can quickly find positive reviews about delivery time, ease of ordering, talk about crusts and toppings.
Maybe you can find a frightening statistical fact. Search for "problem keyword" percent, or "problem keyword" million, or "problem keyword" million Americans.
If you're rewriting an ad for a skin lotion, search for: "dry skin" million Americans... The National Health Interview Survey says 81 million Americans experience dry skin in winter months.
Maybe I'm rewriting a sunscreen ad. I will search for "skin cancer" million and find out that every year, 1 million Americans are diagnosed with skin cancer (according to the Boston Globe)... you could write that as: "One million Americans will be diagnosed with skin cancer in 2008... will you be one of them?"
I also learned spending 15 minutes in the sun with an SPF-15 sunblock is equivalent to only 1 minute in the sun unprotected, according to the American Academy of Dermatology.
Get the idea? Research can actually be fun! If you get the hang of doing research for these obvious examples, like pizza, lotion, and sunblock, you'll have an easier time finding facts about the products you promote. But remember, you are not limited to just statistical research...
You can provide testimonials, still images, action videos, before and after demonstrations, analogies... anything to get the message through and say:
There is a PROBLEM... There is a SOLUTION... Here is PROOF my solution works... Here is how you can GET my solution. That is copywriting.
Attention copywriters: Consistently write satisfactory sales letters that are selling within a matter of hours... GUARANTEED!
http://www.fastfoodcopywriting.com
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