Gain Instant Rapport by Establishing Yourself As An Authority on Any Subject

Whether you are writing an article or book, or recording video or giving a live presentation, you need to show yourself as an authority on your subject, otherwise there is no point. Luckily, if you do even a minimal amount of research on a niche topic, you can sound like you are a full-fledged expert, by using the A.S.K. system for establishing authority:

http://www.youtube.com/watch?v=fA8-C6ut5_0

The first thing you need to do is do exactly as I have done in this article, think of the three main points you want to make and reduce each point to a single word. Then arrange the letters to make them spell something. I have done this in the article you are reading with the A.S.K. system. I have done this in many of my books.

I have seen others do this as well, for example, Michel Fortin has a F.O.R.C.E.P.S. method for displaying different types of proof on a sales letter. (Factual, Optical, Reversal, Credential, Evidential, Perceptual, and Social proof). The acronym does not have to make sense, it just has to be catchy enough to spell something. I have found that if I have a full page of an e-book or a ten-minute video, I have enough room for a five-letter acronym, but if it is just for a quick tip or simple article, a three letter acronym works perfectly. The acronym helps your readers remember every point you were trying to make.

The next thing you need to do in order to become an authority is to present your information as a "system." If you wanted to tell people about pay-per-click traffic, you would not waste time telling them about all the different types of traffic they can get, the history of pay-per-click, and so on. You would simply present the fastest way to setup profitable pay-per-click ad campaigns. That's it! You would be surprised how many people want the results. They want the system, the 7 steps to do something, and not a bunch of random tips and tricks or a boring comprehensive study.

Finally, end your lesson with a kicker. A kicker is a crazy and outrageous, but quick statement, to get people to remember you. You must use the A.S.K. system to establish rapport through an acronym, a system, and a kicker or else your refund rate will remain high and you will always be the lowest rated speaker at your next seminar.