Resale Rights and Consulting Offers Boost Response on Your Sales Copy
Posted 12-22-2008 at 02:09 PM by Robert Plank
Tags bonus, resale rights
http://www.youtube.com/watch?v=UMvS-eE3-44
An easy way to add a bonus is by buying up resale rights. I am strongly against offering resale rights unless you want some quick money, but I am always on the lookout for new resale rights products in my niche. If I see a resale rights product that complements my existing product, and the terms state that it can be packaged as a bonus, chances are I will snatch it up and add it to my existing offer, if it fits.
Another easy to bonus to your copy, that only takes 30 seconds, is to offer consulting. Tell your prospects that when they buy they can also get a 30 minute consulting session with you about whatever they just bought. Very few people actually take you up on the offer, many times it is 1 percent or less. Even if they do, all you need to do is call them on the phone, ask for their URLs, and have a conversation with them.
Guess what... you can also record the call and have a new instant product or case study. You can ask for a testimonial right there on the call, to promote your product or even yourself as a service later. Even sample a clip from the call as a testimonial, and ask for permission to use it.
At the very least, bonus consulting sessions can be training for you to get better at one on one coaching. I have a marketing friend who offered personal coaching as a bonus on his sales letters, found he liked it, and eventually began to offer $297 apiece tele-classes.
Think highly of yourself. Consider buying up the right resale rights product to add it to your offer, as long as it is relevant and is a product very few people have. Also offer the scarcest commodity of them all, your time, in exchange for their purchase!
Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: http://www.robertplank.com
An easy way to add a bonus is by buying up resale rights. I am strongly against offering resale rights unless you want some quick money, but I am always on the lookout for new resale rights products in my niche. If I see a resale rights product that complements my existing product, and the terms state that it can be packaged as a bonus, chances are I will snatch it up and add it to my existing offer, if it fits.
Another easy to bonus to your copy, that only takes 30 seconds, is to offer consulting. Tell your prospects that when they buy they can also get a 30 minute consulting session with you about whatever they just bought. Very few people actually take you up on the offer, many times it is 1 percent or less. Even if they do, all you need to do is call them on the phone, ask for their URLs, and have a conversation with them.
Guess what... you can also record the call and have a new instant product or case study. You can ask for a testimonial right there on the call, to promote your product or even yourself as a service later. Even sample a clip from the call as a testimonial, and ask for permission to use it.
At the very least, bonus consulting sessions can be training for you to get better at one on one coaching. I have a marketing friend who offered personal coaching as a bonus on his sales letters, found he liked it, and eventually began to offer $297 apiece tele-classes.
Think highly of yourself. Consider buying up the right resale rights product to add it to your offer, as long as it is relevant and is a product very few people have. Also offer the scarcest commodity of them all, your time, in exchange for their purchase!
Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: http://www.robertplank.com
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