How to Use Fewer Words in Sales Copy
Posted 01-16-2009 at 10:51 AM by Robert Plank
Tags copywriting, fewer words, powerpoint, twitter
Any copywriter in the world will tell you that, online or offline, you need to sell in as few words as possible. People have low attention spans, you might easily say the wrong thing, and as a copywriter you just don't want to spend more time in marketing than you have to. You can always read through your entire sales letter and cross out unneeded words as you go, but how do you write as few words as possible the very first time?
I have a few techniques. To reduce your words, you need to understand that you don't always need to write your sales letter on paper or in a Word document. Just because the finished product of a sales letter looks like that, does not mean the draft does!
Sometimes, instead of writing the sales copy on a page, I will create PowerPoint slides. This makes my brain think I am going to actually use this for a live presentation and ensures that I use as few words as possible. Are you one of those people who likes to dump whole paragraphs into PowerPoint slides? Here is a solution: Withdraw a bunch of money from your bank's ATM machine. Find the PowerPoint slide in your presentation with the most words, and put $5 in a cookie jar for every word on that slide. You are not allowed to touch that money until your product is launched and selling. Now do you want to reduce the number of words? A slide with 50 words would cost you $250.
Something else that helps with concise bullets and headline creation is Twitter. Twitter is a microblogging service that only allows you to send message and make posts that are 170 characters in length. When you use a restrictive service like that, you have to edit and edit to give your words maximum impact.
To use fewer words in sales copy, you do not have to write words out on a page. You can write in bullet points, PowerPoint slides, or Twitter posts to get as few words written as possible with the best message in your copywriting.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com
I have a few techniques. To reduce your words, you need to understand that you don't always need to write your sales letter on paper or in a Word document. Just because the finished product of a sales letter looks like that, does not mean the draft does!
Sometimes, instead of writing the sales copy on a page, I will create PowerPoint slides. This makes my brain think I am going to actually use this for a live presentation and ensures that I use as few words as possible. Are you one of those people who likes to dump whole paragraphs into PowerPoint slides? Here is a solution: Withdraw a bunch of money from your bank's ATM machine. Find the PowerPoint slide in your presentation with the most words, and put $5 in a cookie jar for every word on that slide. You are not allowed to touch that money until your product is launched and selling. Now do you want to reduce the number of words? A slide with 50 words would cost you $250.
Something else that helps with concise bullets and headline creation is Twitter. Twitter is a microblogging service that only allows you to send message and make posts that are 170 characters in length. When you use a restrictive service like that, you have to edit and edit to give your words maximum impact.
To use fewer words in sales copy, you do not have to write words out on a page. You can write in bullet points, PowerPoint slides, or Twitter posts to get as few words written as possible with the best message in your copywriting.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com
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