Are You a Buyer or a Seller?
Posted 01-26-2009 at 12:38 PM by Robert Plank
http://www.youtube.com/watch?v=QReUXjJ-8NQ
When I attended an internet marketing seminar in Dallas, Texas, a few months ago, a large group of us went out to dinner at a steakhouse. One of the marketers made a statement that instantly alienated him from the rest of the group. It showed me that he was a buyer instead of a seller.
That statement was that a well-known internet marketing mentor we all knew, took his $20,000 per year mastermind group out to dinner, and did not buy them dinner. This person seemed to be convinced that the mentor was supposed to pay for their dinners, because they all paid the twenty-thousand dollars to get access to the coaching club. Just that one remark branded him, in my eyes, as a buyer, not a seller.
A buyer is the kind of person who hunts for bargains. They like coupons to get five cents off mustard, they buy up lots of things they do not need and will never use just because there is a sale. They will buy your e-book for 7 dollars, but not for 12 dollars, because "e-book supposedly shouldn't cost that much." Buyers ask for refunds all the time and make use of your customer support far more than the rest of your customers. Although you should not turn away buyers, they are definitely not your ideal customers.
On the other hand, you also have sellers. Sellers are the kinds of people who speak your language, that understand you are selling to them, that respect your one time offers and scarcity deals because they probably offer them too. The kind of person that pays 20 thousand dollars for monthly training. They invest in their education. They understand the buying psychology that if you put money into buying something, you are going to take it a lot more seriously than if you paid for it free (just think about high school versus college). They recognize that these investments count as tax write-offs and that it allows them the chance to network with other like-minded sellers, and weed out the buyer crowd.
The consensus among the sellers was that the mentor did not have to buy his attendees dinner, anymore than he was obligated to pay for their airfare or hotel rooms. The attendees chose to join the $20,000 program because they knew the advice would make them more than $20,000, so that mentor was already doing them a favor.
The next time you get a refund request or complaint from that one angry buyer, because your product is priced too high, do not let it get to you. You probably have many buyers on your list who respect your marketing efforts just as you respect theirs.
Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: http://www.robertplank.com
When I attended an internet marketing seminar in Dallas, Texas, a few months ago, a large group of us went out to dinner at a steakhouse. One of the marketers made a statement that instantly alienated him from the rest of the group. It showed me that he was a buyer instead of a seller.
That statement was that a well-known internet marketing mentor we all knew, took his $20,000 per year mastermind group out to dinner, and did not buy them dinner. This person seemed to be convinced that the mentor was supposed to pay for their dinners, because they all paid the twenty-thousand dollars to get access to the coaching club. Just that one remark branded him, in my eyes, as a buyer, not a seller.
A buyer is the kind of person who hunts for bargains. They like coupons to get five cents off mustard, they buy up lots of things they do not need and will never use just because there is a sale. They will buy your e-book for 7 dollars, but not for 12 dollars, because "e-book supposedly shouldn't cost that much." Buyers ask for refunds all the time and make use of your customer support far more than the rest of your customers. Although you should not turn away buyers, they are definitely not your ideal customers.
On the other hand, you also have sellers. Sellers are the kinds of people who speak your language, that understand you are selling to them, that respect your one time offers and scarcity deals because they probably offer them too. The kind of person that pays 20 thousand dollars for monthly training. They invest in their education. They understand the buying psychology that if you put money into buying something, you are going to take it a lot more seriously than if you paid for it free (just think about high school versus college). They recognize that these investments count as tax write-offs and that it allows them the chance to network with other like-minded sellers, and weed out the buyer crowd.
The consensus among the sellers was that the mentor did not have to buy his attendees dinner, anymore than he was obligated to pay for their airfare or hotel rooms. The attendees chose to join the $20,000 program because they knew the advice would make them more than $20,000, so that mentor was already doing them a favor.
The next time you get a refund request or complaint from that one angry buyer, because your product is priced too high, do not let it get to you. You probably have many buyers on your list who respect your marketing efforts just as you respect theirs.
Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: http://www.robertplank.com
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