List Building - What is a Squeeze Page?
Posted 01-27-2009 at 09:39 AM by Robert Plank
http://www.youtube.com/watch?v=jpnKf81JaIk
A squeeze page is a lead capture page where the only goal is to build your list. You do not have offsite links, banner ads, or even an order button, just an e-mail subscription box. The only point of a lead capture squeeze page is to gather opt-in subscribers. Almost always, you present your offer in the form of a sales letter, to try to get people to subscribe. So what are the secrets to a high converting squeeze page?
The first thing you should do is add video. Search engines love video, and web surfers love video even more. If you can reduce the benefits of joining your newsletter down to about 60 seconds, point a video camera at yourself and record a video of yourself explaining that, the page will look a lot more personable than most web pages out there. Make sure you make it a Flash-based FLV autoplay video, which means the video begins to play as soon as the page loads, so you can get your message across to people too busy or too lazy to read.
The best converting lead capture pages I have seen have a quick headline at the top, talking head autoplay video on the left, and the e-mail subscription box on the right. A quick tip to boost your conversions is to set an autofocus on the subscription form. This means that as soon as the page loads, the visitor's cursor appears in the textbox for the form, so all your visitor has to do is type in their e-mail address, no clicking required.
Want another lead capture page conversion boosting tip? Try asking just for the e-mail. For a long time many of us asked for both the first name and the e-mail address, so we could personalize e-mails and say, "Dear Robert" in them. However, that technique is so overplayed that it's better to ask just for the e-mail address and do away with all personalization.
Below the headline and lead capture form, list a few more bullet points and descriptive text but do not go too far down the page because people probably won't scroll. Remember, you are basically writing a sales letter but your "order button" is not a place to buy, just a form to subscribe to a newsletter. Write in terms of "reason why" advertising... why should your prospect signup for your list in the first place? Do you have any urgency factors involved? Perhaps a bribe for signing up?
Whatever you place on your squeeze page, just remember, it's a place for signing up. Remove distracting links, add headlines, video, and bullet points, maybe even scruffies such as arrows pointing to the opt-in form. Capture just the e-mail address, autoplay videos and autofocus the form for higher conversions on your lead capture squeeze pages.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com
A squeeze page is a lead capture page where the only goal is to build your list. You do not have offsite links, banner ads, or even an order button, just an e-mail subscription box. The only point of a lead capture squeeze page is to gather opt-in subscribers. Almost always, you present your offer in the form of a sales letter, to try to get people to subscribe. So what are the secrets to a high converting squeeze page?
The first thing you should do is add video. Search engines love video, and web surfers love video even more. If you can reduce the benefits of joining your newsletter down to about 60 seconds, point a video camera at yourself and record a video of yourself explaining that, the page will look a lot more personable than most web pages out there. Make sure you make it a Flash-based FLV autoplay video, which means the video begins to play as soon as the page loads, so you can get your message across to people too busy or too lazy to read.
The best converting lead capture pages I have seen have a quick headline at the top, talking head autoplay video on the left, and the e-mail subscription box on the right. A quick tip to boost your conversions is to set an autofocus on the subscription form. This means that as soon as the page loads, the visitor's cursor appears in the textbox for the form, so all your visitor has to do is type in their e-mail address, no clicking required.
Want another lead capture page conversion boosting tip? Try asking just for the e-mail. For a long time many of us asked for both the first name and the e-mail address, so we could personalize e-mails and say, "Dear Robert" in them. However, that technique is so overplayed that it's better to ask just for the e-mail address and do away with all personalization.
Below the headline and lead capture form, list a few more bullet points and descriptive text but do not go too far down the page because people probably won't scroll. Remember, you are basically writing a sales letter but your "order button" is not a place to buy, just a form to subscribe to a newsletter. Write in terms of "reason why" advertising... why should your prospect signup for your list in the first place? Do you have any urgency factors involved? Perhaps a bribe for signing up?
Whatever you place on your squeeze page, just remember, it's a place for signing up. Remove distracting links, add headlines, video, and bullet points, maybe even scruffies such as arrows pointing to the opt-in form. Capture just the e-mail address, autoplay videos and autofocus the form for higher conversions on your lead capture squeeze pages.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com
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