Copywriting Tips - The Amazing QQQ Technique That Generates Rapid-Fire Headlines
Posted 10-03-2008 at 10:49 AM by Robert Plank
I have said many times that if your headline sucks, no one will read the rest of your sales letter or your promotional e-mail. No matter what you write, you need a great headline to get attention. So how do you come up with a great headline quickly, even if you are completely uninspired? You use a system for thinking up headlines, and the system I want to share with you today for coming up with an unlimited number of headlines for copywriting is the QQQ headline formula: Quotation, Question, and Quest.
First, try to think of a quotation headline. This is the easiest type of headline you can write because you simply have to do a Google search or blog search and find some newsworthy statements about your niche. For example, if your niche is about iPhone application development, you might find out that Apple's AppStore made $30 million per month just in August 2008 and start your headline off with that statement.
Still stuck? Try the "question" headline. Simply ask your reader a question. Let's go with the previous example. You are selling a course to create iPhone software and instead of simply telling people the iPhone AppStore pays out a million dollars a day to programmers... you could say, "Apple Pays Out One Million Dollars a Day to iPhone Developers... Would You Like Even 0.01% of the AppStore Pie?" The headline is still simple, gets people to continue reading, and is miles ahead of cheesy headlines like, "Who Else Wants to Earn Thousands Per Day Selling iPhone Apps?"
If you are down to your last resort, try the "quest" headline approach. The quest simply means that your visitors are in a bad place right now, and they need to go through some kind of simple struggle to get to their solution. An easy way to explain a quest is: they give you something, and you give prospects something even more valuable in return. For example, "Give Me Just 47 Minutes of Your Time and My Step-by-Step Videos Will Show You How to Breeze Through iPhone App Creation and Grab Your Slice of the AppStore's 30 Million Dollars Per Month!"
Anytime cannot think of that perfect headline, remember the QQQ approach: Quotation, Question, and Quest. Chances are, one of these three angles will get you pointed in the right direction to writing fabulous copywriting headlines.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... Five Minute Copywriting: Write a sales letter in five minutes!
First, try to think of a quotation headline. This is the easiest type of headline you can write because you simply have to do a Google search or blog search and find some newsworthy statements about your niche. For example, if your niche is about iPhone application development, you might find out that Apple's AppStore made $30 million per month just in August 2008 and start your headline off with that statement.
Still stuck? Try the "question" headline. Simply ask your reader a question. Let's go with the previous example. You are selling a course to create iPhone software and instead of simply telling people the iPhone AppStore pays out a million dollars a day to programmers... you could say, "Apple Pays Out One Million Dollars a Day to iPhone Developers... Would You Like Even 0.01% of the AppStore Pie?" The headline is still simple, gets people to continue reading, and is miles ahead of cheesy headlines like, "Who Else Wants to Earn Thousands Per Day Selling iPhone Apps?"
If you are down to your last resort, try the "quest" headline approach. The quest simply means that your visitors are in a bad place right now, and they need to go through some kind of simple struggle to get to their solution. An easy way to explain a quest is: they give you something, and you give prospects something even more valuable in return. For example, "Give Me Just 47 Minutes of Your Time and My Step-by-Step Videos Will Show You How to Breeze Through iPhone App Creation and Grab Your Slice of the AppStore's 30 Million Dollars Per Month!"
Anytime cannot think of that perfect headline, remember the QQQ approach: Quotation, Question, and Quest. Chances are, one of these three angles will get you pointed in the right direction to writing fabulous copywriting headlines.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... Five Minute Copywriting: Write a sales letter in five minutes!
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