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How Do Camtasia Videos Help to Write Copy?

Posted 11-16-2008 at 11:07 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=Pi6wvPO2PDg

If you do not use screen capture software like TechSmith Camtasia, or its free alternative Jing, to monitor your copywriting habits, you need to adopt this habit immediately. Using Camtasia screen videos to record yourself writing copy will ensure you maintain focus on your copywriting jobs, provide documentation of the hours you worked, and keeps a personal record for yourself about what you changed in your sales letters, and why.
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PHP Author and Programmer
Posted in Copywriting
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Always Write a Report About What You Learned

Posted 11-16-2008 at 04:36 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=7KICfZEFXwg

Here is my tip for attending physical seminars: Take whatever notes you write down and turn it into a PDF report, that you never show anyone else. Not only does it train you to keep pumping out 5 to 10 page reports, the information becomes a part of you because you retyped it and revised it.

If I had a clone who was unable to attend the seminar, I could just hand this document over to him and he would have all the info without...
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PHP Author and Programmer
Posted in Time Management
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Are You a Self-Documenting Human Being?

Posted 11-15-2008 at 02:48 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=ToBS_9cdryg

Infoproduct creation is easy. All you have to do is keep track of what you do every day, and take notes. I recently promoted a product for a friend of mine who offered an online class showing people how to write iPhone applications.

He said he began making iPhone applications and there were just too many obstacles, despite Apple's best efforts to make iPhone apps easy to create. As he paved the way for easy iPhone app creation,...
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Posted in Article Writing
Views 367 Comments 2 Robert Plank is offline
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Interview Yourself to Get Killer Copywriting Ideas

Posted 11-15-2008 at 01:29 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=_DSG_BgnL4Q

It is commonly recommended that when you start a copywriting job, you interview your client to figure out exactly what he wants you to write about. But an overlooked method is the self-interview, which you can apply if you write copy for your own product or even if you are writing it for someone else.

If you write your own copy, it is easy to come up with baited questions to ask yourself that you know the answer to. That is...
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PHP Author and Programmer
Posted in Copywriting
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Interviews Will Inspire Your Copywriting

Posted 11-14-2008 at 10:47 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=wLfzBdD85XQ

Interviews can inspire your copywriting because people love to read conversations. Turn on the TV or listen to talk radio, what are people doing? Talking to one another. Visit a friend's house, what do you do? You talk to each other? Interviews inspire your copywriting and allow you to write ads that feel interactive, even though you are the one doing all the talking.

What makes your job as a copywriter easy is that your clients...
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PHP Author and Programmer
Posted in Copywriting
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