http://www.youtube.com/watch?v=vYDJEeQx0rg

You will never meet a copywriter who hates to read ads. Copywriters love to read junk mail ads, and many of them have boxes and boxes of them that they have collected over the years. But why read good ads to improve your copywriting?

What we are talking about here is standing on the shoulders of giants. The ads you see every minute, from television commercials to posters and billboard ads, to junk you receive in the mail, were...

http://www.youtube.com/watch?v=ZY8H2Uyau8Q

Like any good copywriter, you probably already have a swipe file to give you good headline and bullet point ideas for writing sales letters. But a swipe file is not always enough, sometimes you need to find some fresh headlines and you can do that quickly using blog searches.

When I need to find a good headline, one of the things I do is type my niche into a Google Blog search. To get to a blog search from most popular search...

http://www.youtube.com/watch?v=ynnfu1mpw28

Even the best copywriting authors get stumped every once in a while when trying to write a good headline. The headline is the most important part of your sales letter. If people never read your headline, they will not read the rest of the page. A good headline is crucial! All you need to do to write a good headline is to write pages and pages of headlines until you get the one you want. All the while, keep these three headline factors in...

http://www.youtube.com/watch?v=ypN-mF1skDQ

It is doubtful that you will ever find a successful copywriter who does not have their own swipe file. As a copywriter, a swipe file is a list of stuff that you like from other copywriters: pieces of ads, hot phrases, even entire sales letters or web sites. Your swipe file is your stockpile of ideas for your next copywriting job.

Building up a swipe file is just as easy as it sounds. If you see something you like on a web site,...

http://www.youtube.com/watch?v=YGUD9bqDcuI

When you write a sales letter, you are going to have to interview your client beforehand. Even if you are a veteran copywriter with intimate knowledge of the product or service you are selling, you need to interview your client to make sure you are producing the ad he wants. Even if you are writing copy for yourself, you need to interview yourself to clarify your selling points. The three things you need to ask your client (even if you are...