http://www.youtube.com/watch?v=uGpS7-swLm4

A terrific resource for coming up with headlines is the article directory. In case you have never seen them, article directories are sites where authors submit content that can be distributed for free, in the hopes that ezine publishers will redistribute them which leads to more traffic and more linkbacks. Other people use article directories for keyword and content research, and you can use them for copywriting research.

Finding...

http://www.youtube.com/watch?v=S4btPgmpjZM

Digg is a social bookmarking site that Internet surfers use to share URLs of obscure news items or funny videos. Once a URL is posted, people can vote for a story, so when you read a new item that's on the front page of Digg, you know it's worthwhile because lots of people have voted it up. Fortunately for you as a copywriter, you can use Digg to inspire some really great headlines.

I had a copywriting friend who was asked...

http://www.youtube.com/watch?v=vYDJEeQx0rg

You will never meet a copywriter who hates to read ads. Copywriters love to read junk mail ads, and many of them have boxes and boxes of them that they have collected over the years. But why read good ads to improve your copywriting?

What we are talking about here is standing on the shoulders of giants. The ads you see every minute, from television commercials to posters and billboard ads, to junk you receive in the mail, were...

http://www.youtube.com/watch?v=ZY8H2Uyau8Q

Like any good copywriter, you probably already have a swipe file to give you good headline and bullet point ideas for writing sales letters. But a swipe file is not always enough, sometimes you need to find some fresh headlines and you can do that quickly using blog searches.

When I need to find a good headline, one of the things I do is type my niche into a Google Blog search. To get to a blog search from most popular search...

http://www.youtube.com/watch?v=ynnfu1mpw28

Even the best copywriting authors get stumped every once in a while when trying to write a good headline. The headline is the most important part of your sales letter. If people never read your headline, they will not read the rest of the page. A good headline is crucial! All you need to do to write a good headline is to write pages and pages of headlines until you get the one you want. All the while, keep these three headline factors in...