http://www.youtube.com/watch?v=ypN-mF1skDQ

It is doubtful that you will ever find a successful copywriter who does not have their own swipe file. As a copywriter, a swipe file is a list of stuff that you like from other copywriters: pieces of ads, hot phrases, even entire sales letters or web sites. Your swipe file is your stockpile of ideas for your next copywriting job.

Building up a swipe file is just as easy as it sounds. If you see something you like on a web site,...

http://www.youtube.com/watch?v=YGUD9bqDcuI

When you write a sales letter, you are going to have to interview your client beforehand. Even if you are a veteran copywriter with intimate knowledge of the product or service you are selling, you need to interview your client to make sure you are producing the ad he wants. Even if you are writing copy for yourself, you need to interview yourself to clarify your selling points. The three things you need to ask your client (even if you are...

http://www.youtube.com/watch?v=f6A-vGEJl3k

As an up and coming copywriter, you might not know how to properly research your copywriting. If you write an ad for somebody and constantly find yourself switching back and forth from writing, fact-checking, and e-mailing your client for clarification, chances are you neglected to do the proper research. To make sure you are on the ball with your copywriting, you need to consider three factors: copy, factoids, and needs.

The...

http://www.youtube.com/watch?v=BhXElxdg9RY

A direct response sales letter, which can be a web page, magazine ad, commercial, or some other form of advertising, meant to lead the reader into some action and usually a sale, consists of three main parts. Those three parts of a sales letter are: a star, a story, and a solution.

Every sales letter needs a star. Sometimes this is obvious and the ads you read will contain a story. The ad will talk about Martha, the woman of...

http://www.youtube.com/watch?v=_6Ja2HdEg6g

Do you want more comments to your blog? Do what I do and implement what I call "The 10-Comment Rule" ... I post a blog entry, but I don't post another one until the original post gets 10 comments.

I have the ten-comment rule because I'm just like you and have been to loser forums with tons of posts and zero replies to all of them.

On a blog, there is less focus on the replies and more on the original...