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How Do You Improve Your Speaking Skills on Video?

Posted 10-30-2008 at 12:54 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=f-ZJAzMs2Jo

Do you want to speak on stage someday or host your own seminars? You can use the power of screen capture software (like Jing or Camtasia) to create your products faster and improve your public speaking skills.

My formula: record a video for a paid product, if I don't have time for that, keep the video rolling while I do something to improve my business... and don't stop the camera until I'm done. (This REALLY keeps me on task.)...
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The Real Difference Between Copywriting and Article Writing

Posted 10-29-2008 at 11:37 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=_7UbQHyh2E0

What exactly is the difference between copywriting and regular article writing? Simply put, copywriting is one of the highest paid professions, and article writing is one of the lowest paid professions. When you write sales copy, you are trying to get readers to take a specific action, whereas when you write an article, you are more often than not trying to take up space.

The first reason to choose copywriting over article...
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PHP Author and Programmer
Posted in Copywriting
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Does Speedwriting Work?

Posted 10-28-2008 at 10:25 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=zfOoixW6Hn4

Speedwriting, the process of pumping out content - like book chapters, sales letters, or articles - works if you apply the correct formula. That's right, it is well within the reach of the human mind, and the human body, to write dozens of articles - as many as 7 or 8 in under an hour.

Want proof? Studies have statistically shown that the average speed of human speech is 120 words per minute. When you speak at a normal rate,...
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PHP Author and Programmer
Posted in Copywriting
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Write a Sales Letter in 5 Minutes?

Posted 10-27-2008 at 10:25 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=MwLMeopUVIE

It is definitely possible to write a complete sales letter in minutes that's ready to sell your product and take orders for your web site. Many writers take way too long to put out a piece of copy, because they refuse to follow any formula and instead take the artsy approach to pumping out content. If you can ignore your artistic tendencies for just a few minutes, succumb to the intense pressure of completing a sales letter on time, and adopt...
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PHP Author and Programmer
Posted in Copywriting
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Daily Video Challenge

Posted 10-24-2008 at 01:32 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=d_GumvcEots

Do you struggle recording talking head or screen capture videos on a daily basis? Or do you want simply want to use video to pump out lots of content and infoproducts at a time, but you cannot create them consistently? I used to have that problem, so I added a small daily task to my schedule, starting yesterday, that I challenge you to record one video every day.

This is going to be a daily video diary for your business. (I...
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