YouTube - Respect Your Audience's Attention Span

Over and over I see internet videos "supposedly" meant to sell prospects that are just plain too long. When marketing with video, whether it's a screen capture video, talking head, or full blown multimedia presentation, you need to keep your message short.

The average human attention span lasts 8 to 10 seconds, which in itself is only enough time to display 26 words on screen. If you grab the attention of a...

YouTube - Are You Doing Something Every Day?

It can be tough to stay motivated and on-task day in and day out, especially if you're self employed. In addition to that, if you're self employed and you work from home, you have to battle the urge to stay away from the TV, play with the kids, and so on. Luckily, there is hope. There are three tactics I use every day to stay motivated, even though I work a day job and have very little free time.

First of all, make sure you...

YouTube - How Can I Avoid Failure?

Worried that your product will tank? Okay, make a mini-product and sell that at a lower price first. For example, you want to record a DVD with 2 hours of "how to make a web site" videos. But that means you'll have to do all the work of scripting two hours of video, possibly have to re-record certain lessons, make a DVD menu and CD art... get a company to burn the DVDs, package and mail them...

That sounds like it could be...

YouTube - How I Learned to Write Great Sales Copy Without a Teacher

Copywriting is one of the best-paying writing skills you could possibly have. When you know how to write good ads (instead of just good content), you can hit peoples' persuasion triggers and get them to buy or get them to take any sort of action (like putting your info to use or opting into your e-mail list). That's a skill worth $500 per page instead of $5 per page.

You don't even need to know how...

YouTube - Is it Possible to Make 5000 Per Month Writing Articles?

If you have grandiose plans for your product launch, it's never going to get launched.

Write a simple report. It doesn't have to be big, just 10 to 20 pages. Write a quick one-page sales letter for it because... it's only a report, right? Launch it, price it at $7 or $10. Limit the special offer to 10 buyers. After 10 sales, close the offer. Now you have $100 in your pocket for the report... great, right?...