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The Real Difference Between Copywriting and Article Writing

Posted 10-29-2008 at 10:37 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=_7UbQHyh2E0

What exactly is the difference between copywriting and regular article writing? Simply put, copywriting is one of the highest paid professions, and article writing is one of the lowest paid professions. When you write sales copy, you are trying to get readers to take a specific action, whereas when you write an article, you are more often than not trying to take up space.

The first reason to choose copywriting over article...
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PHP Author and Programmer
Posted in Copywriting
Views 189 Comments 0 Robert Plank is offline
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Does Speedwriting Work?

Posted 10-28-2008 at 09:25 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=zfOoixW6Hn4

Speedwriting, the process of pumping out content - like book chapters, sales letters, or articles - works if you apply the correct formula. That's right, it is well within the reach of the human mind, and the human body, to write dozens of articles - as many as 7 or 8 in under an hour.

Want proof? Studies have statistically shown that the average speed of human speech is 120 words per minute. When you speak at a normal rate,...
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PHP Author and Programmer
Posted in Copywriting
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Write a Sales Letter in 5 Minutes?

Posted 10-27-2008 at 09:25 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=MwLMeopUVIE

It is definitely possible to write a complete sales letter in minutes that's ready to sell your product and take orders for your web site. Many writers take way too long to put out a piece of copy, because they refuse to follow any formula and instead take the artsy approach to pumping out content. If you can ignore your artistic tendencies for just a few minutes, succumb to the intense pressure of completing a sales letter on time, and adopt...
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PHP Author and Programmer
Posted in Copywriting
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Old

Daily Video Challenge

Posted 10-24-2008 at 12:32 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=d_GumvcEots

Do you struggle recording talking head or screen capture videos on a daily basis? Or do you want simply want to use video to pump out lots of content and infoproducts at a time, but you cannot create them consistently? I used to have that problem, so I added a small daily task to my schedule, starting yesterday, that I challenge you to record one video every day.

This is going to be a daily video diary for your business. (I...
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PHP Author and Programmer
Posted in Uncategorized
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E-Mail Marketing - How to Structure Your Autoresponder Series

Posted 10-23-2008 at 10:09 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=ZM-kRGisYWY

The biggest roadblock that kept me from building a proper e-mail list for YEARS wasn't the software... it wasn't the lack of content or time... it was that I had no idea how to structure my autoresponder follow-up series. How many days between each message should I wait? Should I post content to a blog and only mail out teaser links, or should I send whole articles in my e-mail messages. Guess what... the answer to all those types of questions...
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PHP Author and Programmer
Posted in Copywriting
Views 193 Comments 0 Robert Plank is offline

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