You might have noticed recently on some sales letters that the attention-grabbing headline you like so much is actually an image, not text. Have you tried this yet? All you need to do is perfect your headline, then open up an image editing program like Adobe Photoshop, add the text you want in the appropriate font, color, and size, crop the image and save it. You can even have a freelance graphic designer to do this for you for $5 or $10. But why the heck would you want graphical headlines on your...

One of the factors that made amateur copywriting so easy for me, was the fact that I already had a lot of article writing experience to the point where people would tell me, "I feel like you are writing directly to me. How do you do that?" The answer is you need to write your articles, and most of all, your copywriting, as if you are writing a letter. A letter that you are mailing to just one specific person, your ideal prospect.

Even if you don't know your ideal prospect,...

There is a right way and a wrong guy to do most things, and when outsourcing is concerned, there are many more wrong ways than right ways to delegate tasks. With article writing and copywriting, this is especially true. Many internet marketers simply say, "Give me 100 articles about canoeing!" And expect to make money. Big mistake.

Although I write most of my own articles and copy, my favorite method for outsourcing is the PowerPoint ad lib. After I have chosen my niche,...

Any copywriter in the world will tell you that, online or offline, you need to sell in as few words as possible. People have low attention spans, you might easily say the wrong thing, and as a copywriter you just don't want to spend more time in marketing than you have to. You can always read through your entire sales letter and cross out unneeded words as you go, but how do you write as few words as possible the very first time?

I have a few techniques. To reduce your words, you...

When you are trying to break into a new niche, you might ask yourself at some point, "Does this niche have too much competition?" That is the wrong question to ask. Any experienced marketer or copywriter will tell you that having competition in a niche is a very good thing. If a niche has no competitors, that niche most likely will not make you any money. Having an established competitor in a niche means somebody has already done all the hard work... figuring out if there is a market,...