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How Do I Create Video Products?

Posted 01-14-2009 at 12:22 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=BivmQ0XSQNM

Video product creation is a piece of cake as long as you forget about making it perfect and just do it. I have three simple ways to make video products: Camtasia, a digital camera, or a Flip camera.

The easiest kind of video you can create, in my opinion, is the screen capture video. You can do this with Camtasia or its free alternative, Jing. Just resize your screen to 640 by 480 resolution, and record yourself doing something......
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Re-Train Your E-Mail Subscribers

Posted 01-13-2009 at 04:44 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

If you have experience building up a mailing list of a decent size, you might have noticed that you unintentionally train your subscribers to respond to certain offers you send to them. Maybe you have not noticed this. For example, when you build up a mailing list based on a free offer, and then try to send them offers for paid products, they either will not buy the offer or they will unsubscribe. Likewise, if you build your list based on small ticket items (which I like to do) and then hit them...
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What is Implicit and Explicit Copywriting?

Posted 01-12-2009 at 10:04 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=a7KKXvy6TDs

If you are a copywriter and have analyzed several sales letters to find out what sells and what does not sell, you might have noticed two basic types of selling taking place: implicit and explicit selling. Implicit copywriting means the selling is low-key... the problem, proof, and scarcity elements are implied based on the information you provide. On the other hand, explicit selling is when the selling elements are cheesy, annoying, and...
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Posted in Copywriting
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You Owe it to Yourself to Write Seven Articles Per Day

Posted 01-07-2009 at 04:39 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=o-c8YcNQEXk

There are a number of reasons why you need to train your brain to continuously pump out content. My favorite advantage is that if I have a pool of content, I can easily flood any relevant site with my content within a matter of weeks and look like the most qualified authority figure on that subject.

That sounds scary, but think about it. If you had a reserve of 100 articles and 100 videos in a niche you were an expert in, and...
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Posted in Article Writing
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Avoid the Big Splash in Follow-Up Marketing

Posted 12-29-2008 at 05:01 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=8MsJPURGz1Q

The other day I received an e-mail from a marketer with a surprise bonus just for being on his free mailing list. Great, right? Not so much. He dumped about ten videos on me at once. As an internet marketer, you might think that is a great "thud factor" but for many people, the thud factor simply means they have a lot of work cut out for them. When you delivering content via e-mail, even if they are special bonuses, spread your...
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