http://www.youtube.com/watch?v=WlkgUK9ORXQ

Every once in a while when I read a cheesy headline on a sales letter, I see sales letters with useless headlines, or those that are too long or short, I think to myself, what the heck are headlines supposed to do in sales copy anyway? Any copywriter will tell you that the only job of a headline is to get you to read the next line. That is great advice, but how does it help you to write good headlines? My philosophy is that a meaty copywriting...

http://www.youtube.com/watch?v=Vw-DUZuP3pg

Many people get bogged down because they are unfocused and try too many things at once. AdSense here, AdWords there, focusing on this niche and that niche, sometimes you need to just stop, focus on one thing, and be happy with one success per day. Can you make just one or two sales today or eight new subscribers today? That is all you need.

If you have not made a decent amount of money online yet, you might not know that the...

http://www.youtube.com/watch?v=UMvS-eE3-44

An easy way to add a bonus is by buying up resale rights. I am strongly against offering resale rights unless you want some quick money, but I am always on the lookout for new resale rights products in my niche. If I see a resale rights product that complements my existing product, and the terms state that it can be packaged as a bonus, chances are I will snatch it up and add it to my existing offer, if it fits.

Another easy...

http://www.youtube.com/watch?v=zeEdIbKRBL8

You have that killer offer setup on a sales letter and you want to provide bonuses, but what will they be? If you are stumped, I have a few ideas for you about how you can provide some killer extra value to your buyers. Why not add video and audio versions of your own products or from affiliate products?

An easy way to quadruple the value of a product is to add video. You don't even need your own product for this. I once promoted...

http://www.youtube.com/watch?v=MXXWjsfbmQM

E-mail marketing is definitely not dead, and if you market to your prospects both before and after the sale, you will outsell the majority of your competition. I have one friend who is really strict about his follow-ups, and has 7 presale follow-ups for all products, plus 7 post sale e-mail follow-ups for all products. Although some of my products have no follow-up e-mails, one of them has 124 pre-sell e-mails that spends over two years convincing...