If you have experience building up a mailing list of a decent size, you might have noticed that you unintentionally train your subscribers to respond to certain offers you send to them. Maybe you have not noticed this. For example, when you build up a mailing list based on a free offer, and then try to send them offers for paid products, they either will not buy the offer or they will unsubscribe. Likewise, if you build your list based on small ticket items (which I like to do) and then hit them...

http://www.youtube.com/watch?v=a7KKXvy6TDs

If you are a copywriter and have analyzed several sales letters to find out what sells and what does not sell, you might have noticed two basic types of selling taking place: implicit and explicit selling. Implicit copywriting means the selling is low-key... the problem, proof, and scarcity elements are implied based on the information you provide. On the other hand, explicit selling is when the selling elements are cheesy, annoying, and...

http://www.youtube.com/watch?v=o-c8YcNQEXk

There are a number of reasons why you need to train your brain to continuously pump out content. My favorite advantage is that if I have a pool of content, I can easily flood any relevant site with my content within a matter of weeks and look like the most qualified authority figure on that subject.

That sounds scary, but think about it. If you had a reserve of 100 articles and 100 videos in a niche you were an expert in, and...

http://www.youtube.com/watch?v=8MsJPURGz1Q

The other day I received an e-mail from a marketer with a surprise bonus just for being on his free mailing list. Great, right? Not so much. He dumped about ten videos on me at once. As an internet marketer, you might think that is a great "thud factor" but for many people, the thud factor simply means they have a lot of work cut out for them. When you delivering content via e-mail, even if they are special bonuses, spread your...

http://www.youtube.com/watch?v=WlkgUK9ORXQ

Every once in a while when I read a cheesy headline on a sales letter, I see sales letters with useless headlines, or those that are too long or short, I think to myself, what the heck are headlines supposed to do in sales copy anyway? Any copywriter will tell you that the only job of a headline is to get you to read the next line. That is great advice, but how does it help you to write good headlines? My philosophy is that a meaty copywriting...