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Is Your Business Driven by Clients Or Customers?

Posted 01-28-2009 at 02:04 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=CD6_Gr_x0iI

My question for you today is: does your business run on clients or customers? The difference is that a customer is somebody who buys from you once, that is the only relationship you have with that person. This was my marketing strategy for years. Launch a product, they pay, and then I never speak to them again. You should not market that way. You need to blur the line between a client and a customer and never stop selling to them.
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List Building - What is a Squeeze Page?

Posted 01-27-2009 at 09:39 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=jpnKf81JaIk

A squeeze page is a lead capture page where the only goal is to build your list. You do not have offsite links, banner ads, or even an order button, just an e-mail subscription box. The only point of a lead capture squeeze page is to gather opt-in subscribers. Almost always, you present your offer in the form of a sales letter, to try to get people to subscribe. So what are the secrets to a high converting squeeze page?

The...
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Are You a Buyer or a Seller?

Posted 01-26-2009 at 12:38 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=QReUXjJ-8NQ

When I attended an internet marketing seminar in Dallas, Texas, a few months ago, a large group of us went out to dinner at a steakhouse. One of the marketers made a statement that instantly alienated him from the rest of the group. It showed me that he was a buyer instead of a seller.

That statement was that a well-known internet marketing mentor we all knew, took his $20,000 per year mastermind group out to dinner, and did...
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Use Videos to Properly Outsource Article Writing and Copywriting

Posted 01-21-2009 at 09:52 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=UdIRC2dtz-8

There is a right way and a wrong guy to do most things, and when outsourcing is concerned, there are many more wrong ways than right ways to delegate tasks. With article writing and copywriting, this is especially true. Many internet marketers simply say, "Give me 100 articles about canoeing!" And expect to make money. Big mistake.

Although I write most of my own articles and copy, my favorite method for outsourcing...
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Eliminate Destructive Marketing Competitors and Gain Constructive Competitors

Posted 01-15-2009 at 12:36 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=XlSz7NU7sWY

When you are trying to break into a new niche, you might ask yourself at some point, "Does this niche have too much competition?" That is the wrong question to ask. Any experienced marketer or copywriter will tell you that having competition in a niche is a very good thing. If a niche has no competitors, that niche most likely will not make you any money. Having an established competitor in a niche means somebody has already done...
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