http://www.youtube.com/watch?v=BivmQ0XSQNM

Video product creation is a piece of cake as long as you forget about making it perfect and just do it. I have three simple ways to make video products: Camtasia, a digital camera, or a Flip camera.

The easiest kind of video you can create, in my opinion, is the screen capture video. You can do this with Camtasia or its free alternative, Jing. Just resize your screen to 640 by 480 resolution, and record yourself doing something......

http://www.youtube.com/watch?v=dVeutb1TAyk

If you have experience building up a mailing list of a decent size, you might have noticed that you unintentionally train your subscribers to respond to certain offers you send to them. Maybe you have not noticed this. For example, when you build up a mailing list based on a free offer, and then try to send them offers for paid products, they either will not buy the offer or they will unsubscribe. Likewise, if you build your list based on...

http://www.youtube.com/watch?v=UMvS-eE3-44

An easy way to add a bonus is by buying up resale rights. I am strongly against offering resale rights unless you want some quick money, but I am always on the lookout for new resale rights products in my niche. If I see a resale rights product that complements my existing product, and the terms state that it can be packaged as a bonus, chances are I will snatch it up and add it to my existing offer, if it fits.

Another easy...

http://www.youtube.com/watch?v=zeEdIbKRBL8

You have that killer offer setup on a sales letter and you want to provide bonuses, but what will they be? If you are stumped, I have a few ideas for you about how you can provide some killer extra value to your buyers. Why not add video and audio versions of your own products or from affiliate products?

An easy way to quadruple the value of a product is to add video. You don't even need your own product for this. I once promoted...

http://www.youtube.com/watch?v=MXXWjsfbmQM

E-mail marketing is definitely not dead, and if you market to your prospects both before and after the sale, you will outsell the majority of your competition. I have one friend who is really strict about his follow-ups, and has 7 presale follow-ups for all products, plus 7 post sale e-mail follow-ups for all products. Although some of my products have no follow-up e-mails, one of them has 124 pre-sell e-mails that spends over two years convincing...