When Will Adwords Advertisers Wake Up to Mobile?
Posted 10-06-2010 at 11:06 PM by robert_aus
Do you use a mobile phone to browse the internet? If so do you also search in google? I don't know how it is for the searches you perform but for me I am yet to see someone get it right on the mobile. That even includes eBay, but I guess they are lazy.
Search after search that I perform shows paid ads and where do they take you? To a desktop site. Now with an iPhone you can zoom and drag the page all around but that is a pain. On my older phone you just can't read a thing.
I don't know how many clicks from adword ads are being made on mobiles but I am sure there are a large number. That means more money for google but a bad experience for the mobile user.
Did I say bad experience? Should those ads even be displayed by Google. I think they just happen to class an iPhone as a normal browser so that makes it harder to stop people getting ads they should not.
So what is the solution for this? A mobile optimized website of course. Advertisers can send people to the desktop version which would have either a redirection script or a link in the top right corner to direct the mobile user to a mobile version of the site.
What are you views about this?
You can see some examples at my : MobileMarketing4U.com blog.
Search after search that I perform shows paid ads and where do they take you? To a desktop site. Now with an iPhone you can zoom and drag the page all around but that is a pain. On my older phone you just can't read a thing.
I don't know how many clicks from adword ads are being made on mobiles but I am sure there are a large number. That means more money for google but a bad experience for the mobile user.
Did I say bad experience? Should those ads even be displayed by Google. I think they just happen to class an iPhone as a normal browser so that makes it harder to stop people getting ads they should not.
So what is the solution for this? A mobile optimized website of course. Advertisers can send people to the desktop version which would have either a redirection script or a link in the top right corner to direct the mobile user to a mobile version of the site.
What are you views about this?
You can see some examples at my : MobileMarketing4U.com blog.
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