The Importance of Mass Appeal- Psychological Selling
Posted 08-14-2008 at 06:52 AM by Sean A McAlister
Updated 08-14-2008 at 08:44 AM by Sean A McAlister
Updated 08-14-2008 at 08:44 AM by Sean A McAlister
We know that in product promotion it is important to have the greatest mass appeal for the niche you are promoting. It is one of the fundamentals of effective sales and marketing.
And when it comes to appealing to the majority you need to appeal to "A" type and "B" type personalities.
Thus, this why you hear so many talking about the importance of visuals with content text
With out going into a lot of detail.
An "A" type of personality is a person who is analytical and factual. These types of people do not necessarily care for stories, pictures and long drawn out presentations. They want their facts now and usually like to control the situation. Good copy that has "BOLD" subtopics, with the facts and statistics easily identifiable for effective skimming is directly targeting
"Left Brained" "A" type personalities.
Whereas
A "B" type personality or a person is more of a passive type who enjoys pictures, stories and is not very technical. Typically these people do not get into stats and numbers. This is why every good copy has pictures to supplement text and involves a story. They think utilizing mostly the right side of the brain -or-the creative side.
And there are balanced personalities who incorporate both left brained and right brained thinking.
When it comes to selling and Marketing there are actually
4 Different profile catagories of people and different techniques
for building relationships that you should incorporate when
building relationships with them for future sales.
In an off line business you can quickly determine the type
of personality your dealing with in the initial handshake and
first 30 seconds of conversation. A good sales professional will
take mental note and adapt their style and presentation to it.
On such example is when you shake a persons hand...if it is a firm
solid handshake then you know you are dealing with a confident person
who is more than like an "A" type person...so you should take note to
keep your presentation factual and to the point or this person will
more than likely get annoyed with you. ---If when they shake your hand
firmly and twist the shake that they hand is on top you know that you
are more than like dealing with a person who likes to be in control...
and will probably enjoy telling you that he her she knows everything
they are just here to buy a car and give them the facts so that they
can make their decision and you need to play into it that and ask effective questions to break the ice and gt to a level of trust through
proper pyschological maneuvering.
A "B" type personality is usually the person who has a limp handshake.
This can be indicators of several things but more than likely you are dealing
with a less confident person but enjoys creativity. They look at the magazine for the pictures and love a great story. They usually get lost with the details so you adapt your presentation accordingly.
I am off to un-disclosed location
Have a great day
Sean
And when it comes to appealing to the majority you need to appeal to "A" type and "B" type personalities.
Thus, this why you hear so many talking about the importance of visuals with content text
With out going into a lot of detail.
An "A" type of personality is a person who is analytical and factual. These types of people do not necessarily care for stories, pictures and long drawn out presentations. They want their facts now and usually like to control the situation. Good copy that has "BOLD" subtopics, with the facts and statistics easily identifiable for effective skimming is directly targeting
"Left Brained" "A" type personalities.
Whereas
A "B" type personality or a person is more of a passive type who enjoys pictures, stories and is not very technical. Typically these people do not get into stats and numbers. This is why every good copy has pictures to supplement text and involves a story. They think utilizing mostly the right side of the brain -or-the creative side.
And there are balanced personalities who incorporate both left brained and right brained thinking.
When it comes to selling and Marketing there are actually
4 Different profile catagories of people and different techniques
for building relationships that you should incorporate when
building relationships with them for future sales.
In an off line business you can quickly determine the type
of personality your dealing with in the initial handshake and
first 30 seconds of conversation. A good sales professional will
take mental note and adapt their style and presentation to it.
On such example is when you shake a persons hand...if it is a firm
solid handshake then you know you are dealing with a confident person
who is more than like an "A" type person...so you should take note to
keep your presentation factual and to the point or this person will
more than likely get annoyed with you. ---If when they shake your hand
firmly and twist the shake that they hand is on top you know that you
are more than like dealing with a person who likes to be in control...
and will probably enjoy telling you that he her she knows everything
they are just here to buy a car and give them the facts so that they
can make their decision and you need to play into it that and ask effective questions to break the ice and gt to a level of trust through
proper pyschological maneuvering.
A "B" type personality is usually the person who has a limp handshake.
This can be indicators of several things but more than likely you are dealing
with a less confident person but enjoys creativity. They look at the magazine for the pictures and love a great story. They usually get lost with the details so you adapt your presentation accordingly.
I am off to un-disclosed location
Have a great day
Sean
Total Comments 0
