The 9 Seductive Marketing Weapons of Influence

[FONT=Georgia]Below is the list of the 9 most powerful psychological triggers we identified that persuade people to purchase your products. [/FONT]

[FONT=Georgia][B]Secret Advantage [/B][/FONT]
[FONT=Georgia]People attribute high perceived value to a secret or unknown object, process, method that provides them [/FONT][FONT=Georgia]with an instant advantage to achieve a personal goal or solve a problem. [/FONT]


[B][FONT=Georgia]Reciprocity [/FONT][/B]
[FONT=Georgia]When people receive an unsolicited high perceived value (gift, information, object, etc), they feel an [/FONT][FONT=Georgia]obligation to repay and give something in return – even when gift is forced upon . [/FONT]


[B][FONT=Georgia]Personal Investment [/FONT][/B]
[FONT=Georgia]When people invest their time, your emotions or your money into acquire something of value, then the [/FONT][FONT=Georgia]value grows by their investment. As does their fear grow to loose the anticipated value AND this personal [/FONT][FONT=Georgia]investment.[/FONT]


[B][FONT=Georgia]Commitment & Consistency [/FONT][/B]
[FONT=Georgia]People have a desire to look consistent through their words, beliefs, attitudes and deeds. An initial [/FONT][FONT=Georgia]smaller commitment leads to bigger commitment just to stay consistent. The more effortful and public [/FONT][FONT=Georgia]commitments are made the most effective it changes person’s self-image. [/FONT]


[B][FONT=Georgia]Scarcity [/FONT][/B]
[FONT=Georgia]People assign more value to opportunities when they are less available or difficult to acquire. When [/FONT][FONT=Georgia]availability drops from abundance to scarcity caused by demand, it leads to maximum desirability. [/FONT]


[B][FONT=Georgia]Social Proof [/FONT][/B]
[FONT=Georgia]People determine for themselves what is correct based on what others believe is correct. People often [/FONT][FONT=Georgia]view a behavior as more correct in a given situation--to the degree that we see others performing it.[/FONT]


[B][FONT=Georgia]Liking & Relationship [/FONT][/B]
[FONT=Georgia]People prefer want agree with individuals they know, admire and like (Physical attractiveness, similarity, [/FONT][FONT=Georgia]commonalities, etc.)[/FONT]


[B][FONT=Georgia]Authority [/FONT][/B]
[FONT=Georgia]People experience a strong pressure for compliance when requested by an authority figure. Deference to [/FONT][FONT=Georgia]authorities can occur in a mindless fashion as a kind of decision-making shortcut. [/FONT]


[B][FONT=Georgia]Contrast Principle [/FONT][/B]
[FONT=Georgia]By comparing or contrasting two things people adopt an artificial framework and scale of measurement. [/FONT][FONT=Georgia]Even if both things are overpriced one still seems cheaper. [/FONT]