There are several actions you can take as an email marketer to help improve the rates of your emails hitting your subscribers inbox. While there is nothing that can guarantee 100% that we have found, there are little tweaks you can make to improve email delivery rates.

The simplest one to implement on your next email is avoiding common spam words in emails: both in your headline and body.

These are trigger words that the email service providers have filter for. So obviously...

One of the things that is critical in making sales to your list is finding out exactly what they need and will pay for….

If you send an email out that asks them what they want to buy…they usually don’t give you good information…because they don’t know what they want to buy (they don’t want to buy anything, really, nobody does :-)

But the truth of the matter is…they will buy if you present an offer that will solve their problems.

Make sense?
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If you segment your email marketing lists, you’ll get better results (MORE PROFITS) and here’s why: when you don’t segment your lists, then everyone gets all your emails…but everyone doesn’t want all your emails.

For example, if you are a dog trainer, you might have 3 lists:

…one for puppy owners (they need info on training their new puppy)

…one for adopted troubled dogs (they need training for how to help a dog get over being abused by its last owner)...