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Internet Marketing Lessons From The Circus
Posted 07-01-2009 at 02:17 AM by SolomonHuey
Quick Announcements From Solomon
So a couple of weeks ago I went to a small circus show with my family. We saw funny clowns, a contortionist, trapeze acts, elephants, and lots of other stuff I can’t specifically recall at the moment.
While the show was great, I was pleasantly surprised to see a treasure trove of marketing lessons being displayed at the show as well!
Let’s see…
They gave multiple one time offers during brief intermissions!
During one break, they were selling bags of peanuts. But not just ANY bags…
if you find a special piece of paper inside, you win a balloon! BUT it was only available right there during the break. If you wait to too long, you lose your shot at the balloon!
One another break, they were selling a coloring book. Once again, it was only available for that brief few minutes. Another great example of a one time offer. They even demonstrated the value in order to get more sales.
They compared it to other circus shows where a similar coloring book costs $5, 6, or even $7! And of course right now you can get yours for only $2!
So now they are establishing value and creating a sense of urgency.
And the lessons didn’t stop there.
They used free offers to draw us in for sales.
They lured people in with a nice free offer, and then upped the ante for a small fee. How’d they do that?
A petting zoo! You can see and pet their cute little animals for free. But what if you could feed them too? Just $1 for some food to feed the animals.
And don’t forget about the ever important upsell.
We already bought tickets to get into the circus. What about some premium seats that gets you in the front rows so you can see all the action? Upgrade your seats for $5 each and get in front row.
The techniques of internet marketing are generally considered foreign to many typical businesses. But as you can see, it does apply to just about any type of business and they do work.
Are you applying these profit boosting techniques to your business?
1) Go through your sales process and see if you are truly maximizing your opportunities to make money.
2) Once you've identified any leaks, find a solution so you can increase your profits.
To Your Success,
Solomon Huey
P.S. Did you find my post informative? Please check out my blog for more great Internet Marketing Tips. I post more stuff there
http://www.solomonhuey.com
- Forgot to mention last week that Hitsconnect has revamped their system and it’s now super fast. So after already being one of the best tracking systems around, now they have a free membership option, a banner rotator, and load your stats at lightning speed. Tracking your ads is vital to your business, so I hope you sign up at Hitsconnect. Upgrade through this special link and you get an exclusive 40% discount.
- Speaking of tracking, if you don’t know how or why you would use Hitsconnect, then make sure to get your free copy of Tracking Your Way To Profits. It’s reveals all the secrets of tracking your advertising, and the author has even personally helped me with a few things. He knows his stuff and his ebook is awesome and free.
- Wow so SaferSafelist shut its doors! It was very unexpected. I respect the owners’ decision but I disagree with their reasoning. If you find the right people to follow, you can definitely succeed online. I know this from personal experience. I’ve struggled in the past too. Just remember that when things get tough; never give up.
- Wow I sure have a lot to say this week. On a lighter note, remember to have a great day, send out a tweet for me, and leave a comment. Thanks!
So I just reviewed my traffic stats for the month, and Dragon Surf was my best performing traffic exchange. Actually, it's consistently been one of the highest converting TE's for me for a long time.
Main Article - Internet Marketing Lessons From The CircusSo a couple of weeks ago I went to a small circus show with my family. We saw funny clowns, a contortionist, trapeze acts, elephants, and lots of other stuff I can’t specifically recall at the moment.
While the show was great, I was pleasantly surprised to see a treasure trove of marketing lessons being displayed at the show as well!
Let’s see…
They gave multiple one time offers during brief intermissions!
During one break, they were selling bags of peanuts. But not just ANY bags…
if you find a special piece of paper inside, you win a balloon! BUT it was only available right there during the break. If you wait to too long, you lose your shot at the balloon!One another break, they were selling a coloring book. Once again, it was only available for that brief few minutes. Another great example of a one time offer. They even demonstrated the value in order to get more sales.
They compared it to other circus shows where a similar coloring book costs $5, 6, or even $7! And of course right now you can get yours for only $2!
So now they are establishing value and creating a sense of urgency.
And the lessons didn’t stop there.
They used free offers to draw us in for sales.
They lured people in with a nice free offer, and then upped the ante for a small fee. How’d they do that?
A petting zoo! You can see and pet their cute little animals for free. But what if you could feed them too? Just $1 for some food to feed the animals.
And don’t forget about the ever important upsell.
We already bought tickets to get into the circus. What about some premium seats that gets you in the front rows so you can see all the action? Upgrade your seats for $5 each and get in front row.
The techniques of internet marketing are generally considered foreign to many typical businesses. But as you can see, it does apply to just about any type of business and they do work.
Are you applying these profit boosting techniques to your business?
1) Go through your sales process and see if you are truly maximizing your opportunities to make money.
2) Once you've identified any leaks, find a solution so you can increase your profits.
To Your Success,
Solomon Huey
P.S. Did you find my post informative? Please check out my blog for more great Internet Marketing Tips. I post more stuff there
http://www.solomonhuey.com
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