SEO Defined

Search Engine Optimization (SEO) is the process of increasing the quantity and quality of traffic to a specific website by improving the website from a search engines perspective.


Search engines have spiders crawling the web creating a database of websites on the internet and then displaying them in the search results if they are relevant. They use complex algorithms, maths and programming to determine a sites value and in the case of Google then Page Rank (PR). This is done by examining how many and how strong the back links pointing to a site. In order to optimise a site for the best near future position within search results certain things need to be done such as:

• Attaining quality/relevant back links
• Unique Quality Content and a wealth of information
• Content with a high relevant keyword density
• Completed HTML tags with relevant keywords
• Keywords in the Domain Name

The methods listed above are some of the white hat methods of Search Engine Optimization and increasing the quality of a site in order to rank well in search engines such as Google. There are also Black Hat methods such as redirects, link spamming, cloaking and many more in order try to rank better in search results, but sites are usually penalized for these actions. Read more @ Internet Technology SEO