People have been trained that they have to rewrite PLR articles in order to benefit from them, but it's just not true.

The good news is that Google doesn't penalize sites for 'duplicate content'. That myth gets perpetuated because way back in the early days of the internet, people were setting up spam sites with pages full of keywords instead of content and Google 'slapped' them -- but you won't be doing that with your PLR articles, right?

So try a few of these ideas...

Search engine optimized (SEO) press releases are a new incarnation of a publicity tool that's been around for more than 100 years. Traditional press releases were originally used to create buzz, brand awareness and traffic for brick and mortar businesses. So they're geared toward capturing the attention of traditional media like newspapers, radio and television.

SEO press releases vs. traditional press releases
SEO PRs are meant to be distributed online. Although they can...