What Are SEO Press Releases?
Posted 12-11-2009 at 04:37 PM by summer07
Search engine optimized (SEO) press releases are a new incarnation of a publicity tool that's been around for more than 100 years. Traditional press releases were originally used to create buzz, brand awareness and traffic for brick and mortar businesses. So they're geared toward capturing the attention of traditional media like newspapers, radio and television.
SEO press releases vs. traditional press releases
SEO PRs are meant to be distributed online. Although they can be used in the traditional way (to publicize brick and mortar businesses), they can provide additional value by creating laser-targeted backlinks to the website of your choice. Submitting SEO press releases to a list of online distribution sites can produce a surge of backlinks and traffic to the website of your choice, and some of the backlinks remain posted permanently.
Many of the higher priced paid distribution sites (costing $300 or more per release) will include prestigious traditional media like the Associated Press and USA Today. But they have stringent guidelines, and will only accept "newsworthy" press releases. That's fine for large corporations with big marketing budgets and publicity departments. They can create "events" like award ceremonies, executive promotions or charity golf tournaments to snare the interest of top media journalists.
Affordable publicity for small businesses
But micro businesses or someone with a single website may not have anything happening that big media outlets would consider to be "newsworthy". That's where the free press release distribution sites offer a tremendous value. Many of them will accept SEO press releases that are more "informational" than "newsworthy".
The value of free distribution sites
Among the free distribution sites, there are handful that are great places to submit a well-written SEO press release. They allow multiple live links to your website, they distribute your release to Google News for all the world to see, they distribute a RSS feed for other webmasters to post on their sites, and they create a permanent page for your backlinks.
Think about that for a minute. Now compare it with posting an article to a directory in order to create traffic to your website. With both methods you can get a permanent page with a backlink and RSS distribution. But just think of the kinds of websites that are displaying RSS feeds from article directories, compared with the number and types of sites displaying feeds from Google News!
Using the free distribution sites, your press release probably won't cross the desk of journalists at the Japan Times, the BBC or even your local newspaper. But when it's properly optimized for the keywords you choose, a SEO press release can provide targeted backlinks and organic, long-term traffic to your website. It's a valuable tactic for any solid online traffic strategy.
Do it yourself or outsource?
If you enjoy writing, have the time, and are comfortable with keyword research and on-page search engine optimization techniques, you can create and distribute your own SEO press releases. But if you're just too busy, hate to write and don't want to have to worry about technical details, let me do it for you. Visit my SEO Press Release Offer here on the Warrior Forum.
SEO press releases vs. traditional press releases
SEO PRs are meant to be distributed online. Although they can be used in the traditional way (to publicize brick and mortar businesses), they can provide additional value by creating laser-targeted backlinks to the website of your choice. Submitting SEO press releases to a list of online distribution sites can produce a surge of backlinks and traffic to the website of your choice, and some of the backlinks remain posted permanently.
Many of the higher priced paid distribution sites (costing $300 or more per release) will include prestigious traditional media like the Associated Press and USA Today. But they have stringent guidelines, and will only accept "newsworthy" press releases. That's fine for large corporations with big marketing budgets and publicity departments. They can create "events" like award ceremonies, executive promotions or charity golf tournaments to snare the interest of top media journalists.
Affordable publicity for small businesses
But micro businesses or someone with a single website may not have anything happening that big media outlets would consider to be "newsworthy". That's where the free press release distribution sites offer a tremendous value. Many of them will accept SEO press releases that are more "informational" than "newsworthy".
The value of free distribution sites
Among the free distribution sites, there are handful that are great places to submit a well-written SEO press release. They allow multiple live links to your website, they distribute your release to Google News for all the world to see, they distribute a RSS feed for other webmasters to post on their sites, and they create a permanent page for your backlinks.
Think about that for a minute. Now compare it with posting an article to a directory in order to create traffic to your website. With both methods you can get a permanent page with a backlink and RSS distribution. But just think of the kinds of websites that are displaying RSS feeds from article directories, compared with the number and types of sites displaying feeds from Google News!
Using the free distribution sites, your press release probably won't cross the desk of journalists at the Japan Times, the BBC or even your local newspaper. But when it's properly optimized for the keywords you choose, a SEO press release can provide targeted backlinks and organic, long-term traffic to your website. It's a valuable tactic for any solid online traffic strategy.
Do it yourself or outsource?
If you enjoy writing, have the time, and are comfortable with keyword research and on-page search engine optimization techniques, you can create and distribute your own SEO press releases. But if you're just too busy, hate to write and don't want to have to worry about technical details, let me do it for you. Visit my SEO Press Release Offer here on the Warrior Forum.
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