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Buy Volvos. They're Boxy But They're Good.

Posted 06-11-2010 at 12:59 PM by Len Bailey
Updated 05-17-2011 at 11:00 AM by Len Bailey (Fixed images)

Buy Volvos. They’re Boxy
(But They’re Good).


A Crazy Lesson on Truth in Advertising


Ever see the movie Crazy People?

I love that movie. Not because of the actors (although Dudley Moore, Daryl Hannah, Paul Reiser, and the rest of the cast all put in solid performances). Rather, it’s the premise I love – the entire movie is about Truth in Advertising.

In the film, Dudley Moore plays an advertising executive going through a breakdown...
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Copywriter, Consultant
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Old

Getting Direct Response Down to a Science

Posted 06-01-2010 at 11:09 AM by Len Bailey

Getting Direct Response
Down to a Science

You know those bundles of flyers that arrive in the mail each week?

I always make it a point to sit down and read them … usually as soon as they hit my mailbox. Because sometimes, amidst the pizza coupons and satellite TV pitches, I’ll stumble across a great swipe for my collection.

Like the swipe I have for you today.

...
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Copywriter, Consultant
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Falling in Love All Over Again … Thanks to the Late, Great David Ogilvy

Posted 05-10-2010 at 09:06 AM by Len Bailey

Falling in Love All Over Again …
Thanks to the Late, Great David Ogilvy

A funny thing happened to me this past week. Amidst the deadlines … client meetings … and other chaos, I rediscovered how much I truly love direct response marketing.

All because a book literally fell off my bookshelf.

My family and I recently moved into a new house, you see. And in the interest of unpacking as quickly as possible, I had simply shoveled books on the bookshelves....
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Old

Surprisingly effective but free ...

Posted 06-06-2009 at 07:23 AM by monsur

In today's world, it seems that almost any topic is open for debate. While I was gathering facts for this article, I was quite surprised to find some of the issues I thought were settled are actually still being openly discussed.




Pay per click marketing is one of the best ways to drive traffic to a site. If you own a web site in a highly competitive niche, you are going to rely on both organic(natural) and paid advertising to stay afloat. But pay per click...
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Old

Achieving Tight Site Monetization

Posted 12-01-2008 at 09:12 AM by danaprince (Dana Prince Writing: SEO, Content and Article Writing Services)

If you're interested in monetizing your site, you need to decide if you're going to do broad or narrow monetizing. Read today's post on my Writing Services blog to get more information at: Achieving Tightly Targeted Site Monetization
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