Simplistically speaking, it's easy to establish what the target of an ezine advertising campaign is: success. It's understandable, no one plans to fail. But are you ready to succeed?

The first step is to get rid of illusions like ezine advertising is a 1-2-3 simple path: copy an ad, buy ad space in an ezine recommended by a person you didn't know a few hours or days ago and then sit & wait for profits to come

No, ten thousands times, no! Successful advertising...