Since my last entry, I have been busy ironing out the bumps in the script of our new newly updated and expanded online classifieds website. (pearlSKY.com).

We have now finessed it to include a very powerful database...an with popular categories, including Personals, Business and Trades, Employment and Real Estate and Rentals, amongst a plethora of others.
Servicing the countries of Australia, Canada, New Zealand, United...

The way internet marketing works becomes clearer to me from day to day. Like many things, advertising and marketing strategies are only beginning to scratch the surface of this rapidly expanding force, but the baby steps I’ve taken to fully utilize it are still very powerful in their own right. After all, there has been nothing like the internet in the history of mankind.


We may not have yet fully realized just how deep or how far the internet can go. Despite its penetration...

Buy Volvos. They’re Boxy
(But They’re Good).

A Crazy Lesson on Truth in Advertising

Ever see the movie Crazy People?

I love that movie. Not because of the actors (although Dudley Moore, Daryl Hannah, Paul Reiser, and the rest of the cast all put in solid performances). Rather, it’s the premise I love – the entire movie is about Truth in Advertising.

In the film, Dudley Moore plays an advertising executive going through a breakdown...

I think a lot of people have the wrong idea about what marketing really is. Many marketers have had no formal training in business (not that there is anything wrong with that) so they don't know the true definition of marketing:

So when do you do YOUR marketing, before or after your product's release? A lot...

Marketing and Selling on Internet

Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of Internet marketing. It also includes sales, public relations, information management and customer service. Ever since the advent of Internet,...