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"How I 'Close' My Prospects For Incredible Results..."

Posted 08-11-2009 at 03:13 PM by vglover1109

How I 'Close' My Prospects
For Incredible Results..."

Hey , I was rummaging through the inbox today when I came across a fellow reader with a problem you've probably dealt with yourself. Here it is...

" after presenting my business opportunity, how do I make a successful closure? The prospect seems excited, but won't make a decision?"

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That's a great question, and below you'll find my answer....
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Old

What is a Headline Really Supposed to Do?

Posted 12-24-2008 at 10:31 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=WlkgUK9ORXQ

Every once in a while when I read a cheesy headline on a sales letter, I see sales letters with useless headlines, or those that are too long or short, I think to myself, what the heck are headlines supposed to do in sales copy anyway? Any copywriter will tell you that the only job of a headline is to get you to read the next line. That is great advice, but how does it help you to write good headlines? My philosophy is that a meaty copywriting...
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PHP Author and Programmer
Posted in Copywriting
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Add a "PS" Statement For Maximum Conversion Rates

Posted 11-24-2008 at 12:14 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=JEdIBdqP4Us

You have a sales letter. You have grabbed their attention with a headline, given them detailed-oriented benefits using bullet points, explained your story to them, dazzled them with testimonials and other forms of proof, even delivered a great call-to-action to get them to buy. But did you forget the all-powerful P.S. statement to catch those otherwise lost sales?

All you need to know about the P.S. statement at the end of...
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PHP Author and Programmer
Posted in Copywriting
Views 92 Comments 0 Robert Plank is offline
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How Do Article Directories Help You With Headlines?

Posted 11-13-2008 at 01:52 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=uGpS7-swLm4

A terrific resource for coming up with headlines is the article directory. In case you have never seen them, article directories are sites where authors submit content that can be distributed for free, in the hopes that ezine publishers will redistribute them which leads to more traffic and more linkbacks. Other people use article directories for keyword and content research, and you can use them for copywriting research.

Finding...
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PHP Author and Programmer
Posted in Copywriting
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