Welcome to episode 25 of the Content Champion podcast. On the show this time it’s my pleasure to be discussing automated content marketing software with Robbie Allen, Founder and CEO of Automated Insights.

Not only is Robbie a highly accomplished IT engineer with two masters degrees from MIT, but he’s also a prolific author, serial entrepreneur and mentor to multiple tech startups.

Big data is a hot topic at the time of writing, yet its ramifications and potential...

While social media provides a platform for brand awareness and social interaction which can easily be seen, quantifying the actual value social media marketing brings to a business is particularly hard.

Online marketers love to measure, compare, and contrast data, data which can tell us exactly which marketing techniques are working as well as those which aren’t.

But how do we measure what social media is really doing and how can we utilise the vast amounts of data...