Bounce rate: Its one fantastic data from Google analytics that helps webmasters the most than any other data.

It is the % of visitors that simply leave your website without actually visiting any other page except the gateway page, the page where he landed, mostly the gateway page is the home page.

These % of visitors spend less than 5 seconds in your website and leave without visiting any other page.

When you run a PPC campaign like Adwords, You should...