I'm sure it comes as no surprise that I’m a "swipe file" enthusiast. I must have well over a hundred physical swipes in my file cabinet and scattered around my office. Plus hundreds – maybe even thousands – of electronic ones on my computer.

And I’m always adding to my collection.

I find them everywhere: In the mail … in magazines and newspapers … on the Web...

The first thing I’d like to talk about with you today is a brick wall. Why a brick wall? Because when you think about it, it’s the perfect metaphor for internet marketing. Lots of bricks persistently stacked on top of each other until they eventually create a giant building. Remind you of anything? Isn’t everything in internet marketing a series of persistently done tasks that eventually bring great outcomes?


Well, there’s just one thing missing from our metaphor here…The glue....

When you have an online business you do not have the perks of selling your product in person. Therefore, your words are very important; they make or break a sale. Writing up a sales letter means getting into the minds of your readers. You should know who your customer base is, what age group, gender, etc. You need to use psychology and tactics that will draw your readers to buy immediately.

Your sales copy should be captivating so that your customer is interested in reading through...

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How to repair a leaking roof (metro )

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Reply to: serv-971358851@craigslist.org [?]
Date: 2008-12-27, 4:14PM EST



get a roofing book ...these can be found online
see what kind of roofing materials you have on your roof ...(shakes, shingles, metal ,...

You will seldom close a sale with a prospect who isn't
at a high-level of excitement about getting the
benefits of your product.

Your whole sales process should be geared towards
getting your prospect in a "peak state" so when the
time comes to ask for the order he or she doesn't
hesitate.

Hesitation kills sales. Even one momentary hesitation,
the seed of doubt, can send your prospect scampering
for the...