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The Online Sales Letter

Posted 02-05-2009 at 10:48 AM by DotComBum

When you have an online business you do not have the perks of selling your product in person. Therefore, your words are very important; they make or break a sale. Writing up a sales letter means getting into the minds of your readers. You should know who your customer base is, what age group, gender, etc. You need to use psychology and tactics that will draw your readers to buy immediately.

Your sales copy should be captivating so that your customer is interested in reading through...
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need your opinions on this copy

Posted 12-29-2008 at 08:56 AM by bobmcalister

jackson craigslist > skilled trade services


best of craigslist

How to repair a leaking roof (metro )

--------------------------------------------------------------------------------
Reply to: serv-971358851@craigslist.org [?]
Date: 2008-12-27, 4:14PM EST



get a roofing book ...these can be found online
see what kind of roofing materials you have on your roof ...(shakes, shingles, metal ,...
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Copywriting QuickTip #2 - inducing "peak states" for selling

Posted 12-08-2008 at 11:42 AM by Loren Woirhaye (copywriting tips and common sense to help you make money)

You will seldom close a sale with a prospect who isn't
at a high-level of excitement about getting the
benefits of your product.

Your whole sales process should be geared towards
getting your prospect in a "peak state" so when the
time comes to ask for the order he or she doesn't
hesitate.

Hesitation kills sales. Even one momentary hesitation,
the seed of doubt, can send your prospect scampering
for the...
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Copywriting QuickTip #1

Posted 12-07-2008 at 05:54 PM by Loren Woirhaye (copywriting tips and common sense to help you make money)

Your copywriting will always be awkward as long as it
represents a "forced" effort to sell.

The main thing is to write every day... and read copywriting
stuff every day, like the classic books:
-John Caples
-Joe Sugarman
-Claude C. Hopkins
-Robert Collier
-Gary Halbert
-Eugene Schwartz

... even a little - reading sales authors and books about
sales psychology is good too. You don't need a huge...
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Lessons from Robert Collier

Posted 10-16-2008 at 09:38 AM by Loren Woirhaye (copywriting tips and common sense to help you make money)

Robert Collier has been called the great "reason why" copywriter.

It's easy to look at his subject matter - peddling books, raincoats
and briefcases by mail and dismiss it. "That doesn't apply
to me - I'm an info-marketer," we say.

Which leads to $47.00 ebooks. "That's the optimum price for an
ebook," we say.

Optimum for who? Why ever would your prospect think he was
getting a fair shake paying...
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