When you have an online business you do not have the perks of selling your product in person. Therefore, your words are very important; they make or break a sale. Writing up a sales letter means getting into the minds of your readers. You should know who your customer base is, what age group, gender, etc. You need to use psychology and tactics that will draw your readers to buy immediately.

Your sales copy should be captivating so that your customer is interested in reading through...

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How to repair a leaking roof (metro )

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Reply to: serv-971358851@craigslist.org [?]
Date: 2008-12-27, 4:14PM EST



get a roofing book ...these can be found online
see what kind of roofing materials you have on your roof ...(shakes, shingles, metal ,...

You will seldom close a sale with a prospect who isn't
at a high-level of excitement about getting the
benefits of your product.

Your whole sales process should be geared towards
getting your prospect in a "peak state" so when the
time comes to ask for the order he or she doesn't
hesitate.

Hesitation kills sales. Even one momentary hesitation,
the seed of doubt, can send your prospect scampering
for the...

Your copywriting will always be awkward as long as it
represents a "forced" effort to sell.

The main thing is to write every day... and read copywriting
stuff every day, like the classic books:
-John Caples
-Joe Sugarman
-Claude C. Hopkins
-Robert Collier
-Gary Halbert
-Eugene Schwartz

... even a little - reading sales authors and books about
sales psychology is good too. You don't need a huge...

Robert Collier has been called the great "reason why" copywriter.

It's easy to look at his subject matter - peddling books, raincoats
and briefcases by mail and dismiss it. "That doesn't apply
to me - I'm an info-marketer," we say.

Which leads to $47.00 ebooks. "That's the optimum price for an
ebook," we say.

Optimum for who? Why ever would your prospect think he was
getting a fair shake paying...