6/8/11 - THE LINKS BELOW NO LONGER WORK DUE TO CHANGES IN CLAYTON'S WEBSITE. I WILL FIX THEM AS SOON AS POSSIBLE. BUT IN THE MEANTIME, FEEL FREE TO SEARCH FOR THEM IN HIS ARCHIVES AT WWW.MAKEPEACETOTALPACKAGE.COM
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For anyone just starting out at copywriting, I highly recommend subscribing to legendary copywriter Clayton Makepeace's site, The Total Package.

I discovered Clayton's site thanks to a tip from the one and only Bob Bly...

The Single-Page Sales Letter
That Was So Amazingly Successful ...
They Had to Build A Bigger Bank!

It seems I owe you an apology for last week's blog entry.

Somewhere amidst the meetings, phone conferences, and general chaos that comes with launching a business, I overlooked a perfect opportunity to not only present you with a must-have Swipe for your collection -- but also pay tribute to one of the best the business has ever seen.

I'm...

Buy Volvos. They’re Boxy
(But They’re Good).

A Crazy Lesson on Truth in Advertising

Ever see the movie Crazy People?

I love that movie. Not because of the actors (although Dudley Moore, Daryl Hannah, Paul Reiser, and the rest of the cast all put in solid performances). Rather, it’s the premise I love – the entire movie is about Truth in Advertising.

In the film, Dudley Moore plays an advertising executive going through a breakdown...

You know those bundles of flyers that arrive in the mail each week?

I always make it a point to sit down and read them … usually as soon as they hit my mailbox. Because sometimes, amidst the pizza coupons and satellite TV pitches, I’ll stumble across a great swipe for my collection.

Like the swipe I have for you today.

...

The first thing I’d like to talk about with you today is a brick wall. Why a brick wall? Because when you think about it, it’s the perfect metaphor for internet marketing. Lots of bricks persistently stacked on top of each other until they eventually create a giant building. Remind you of anything? Isn’t everything in internet marketing a series of persistently done tasks that eventually bring great outcomes?


Well, there’s just one thing missing from our metaphor here…The glue....