Anybody who operates in the direct response game knows that copy matters. Good copy can and often is the difference between a .01% conversion rate and a 10% conversion rate.

But one aspect of direct response that gets overlooked or dismissed time and time again is design, and just as with copy, design can also be the difference between a .01% conversion rate and a 10% conversion rate.

Yes, copy is critical. Absolutely. You’ll get no argument from me there, not for...

Dear Business-Builder,

Sometimes treasure is right where you least expect it.

Oh, sure – sometimes it takes a metal detector, a map, and a whole lot of patience. But sometimes it’s literally right there staring at you … waiting for you to notice it.
...

A funny thing happened to me this past week. Amidst the deadlines … client meetings … and other chaos, I rediscovered how much I truly love direct response marketing.

All because a book literally fell off my bookshelf.

My family and I recently moved into a new house, you see. And in the interest of unpacking as quickly as possible, I had simply shoveled books on the bookshelves....

By Paul Barrs


OK, it’s not the first time, and I guess it won’t be the last. Some friggin’ slug has gone and swiped a whole bunch of text from one of my articles and used it as his own – incredible!

And guess who gets penalised for it? Me!

This was from an article that I published back in ’04 / ’05 (not sure when) and I’d pretty much lost track of it until recently. When I found it again I thought OK, time to get this up in some of the article...

This is it folks.


My blood, sweat and tears have been poured into this WSO. It's my heart and soul. My secret weapon.

I now share it with you.

So without any further adieu... I give you my methods to marketing and selling successfully.

Finally, the launch of my highly anticipated WSO is yours for the taking.

Head on over to -

Emotional Trigger Marketing

To find out exactly how you can create killer...