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Achieving Tight Site Monetization

Posted 12-01-2008 at 08:12 AM by danaprince (Dana Prince Writing: SEO, Content and Article Writing Services)

If you're interested in monetizing your site, you need to decide if you're going to do broad or narrow monetizing. Read today's post on my Writing Services blog to get more information at: Achieving Tightly Targeted Site Monetization
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Add a "PS" Statement For Maximum Conversion Rates

Posted 11-24-2008 at 11:14 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=JEdIBdqP4Us

You have a sales letter. You have grabbed their attention with a headline, given them detailed-oriented benefits using bullet points, explained your story to them, dazzled them with testimonials and other forms of proof, even delivered a great call-to-action to get them to buy. But did you forget the all-powerful P.S. statement to catch those otherwise lost sales?

All you need to know about the P.S. statement at the end of...
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PHP Author and Programmer
Posted in Copywriting
Views 243 Comments 0 Robert Plank is online now
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Copywriting Tips - 3 Ways to Come Up With a Killer Offer

Posted 11-24-2008 at 12:00 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=EYW8gfdGLfA

Of all the elements of a web page you can split test, the most important element in your copywriting is the offer. I know many copywriters who start writing copy not with the bullets, not the headlines, but the offer itself. After you have grabbed your prospect's attention and given them all the information they need, the thing that is going to get them to decide whether or not to buy is the offer.

I did not realize this until...
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PHP Author and Programmer
Posted in Copywriting
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Copywriting Tips - Analogy and Testimonial Storytelling Methods That Boost Sales

Posted 11-21-2008 at 08:15 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=QSaS8uZPulE

When you write copy for sales letters, it improves your conversions and keeps prospects on your site longer if you can tell a story while you sell. In the past I have described my two favorite types of stories: the What-If approach (start with the word "imagine" and build up imagery), and the How-To approach, where you turn your ad into an advertorial and try to teach prospects something before you sell to them. My other two favorites...
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PHP Author and Programmer
Posted in Copywriting
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What-If Copywriting and How-To Copywriting Methods For Storytelling

Posted 11-19-2008 at 10:22 AM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=B_bJVnW5k8o

If you know anything about copywriting then you must know at least a tiny bit about storytelling. Personally, I think that cookie-cutter sales letters with headlines, openers, benefit points, a guarantee and call-to-action can sell just fine. But if you already have all the correct selling elements in the right place, you can increase that sales letter's conversion rate by leaps and bounds if you introduce a story to connect the elements...
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PHP Author and Programmer
Posted in Copywriting
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