Anyone who writes copy, either for their own products or services or for clients, should want their copy to be more effective. This means more satisfied customers and more sales. How do you increase the effectiveness of your copy?

Here's how:

Before you write one word, fix in your mind what you want to achieve with your sales letter or other promotional piece. Be specific. Don't just say to yourself, "I want the reader to buy my product". Instead, outline...

As many of you are aware, I was mentored by Clayton Makepeace. And lately I've received quite a few e-mails asking me if I also take on copy cubs.

Unfortunately, the answer is: "Not at this time."

I do plan to have a copy cub system in place by next year. And at that time, I'll screen potential copy cubs by reviewing their resumes/CVs, samples, and/or having them complete a sample assignment.

In the meantime, I do offer a few options for the aspiring...

View Original: SEO: Michael Bhrad
Richard Kaulfers, a "virtual-friend" of mine from the The Internet Marketing Club professional network for web marketers, recently posted a video on Digital Swiping for Copy-writing, Ad copy, Headline writing, etc...

Richard discusses some pretty basic, but very useful tactics for resourceful copy-writing. One of the general lessons that came out of this piece for me, is the limitless space of information/resource we know as the internet....

I sometimes pass opportunities along to other copywriters.

For instance, right now I have a client who's looking for a third copywriter. He's looking for someone with proven copywriting skills and experience in the financial/investment niche.

If that sounds like something you're interested in, let's talk.

And even if it doesn't, you're welcome to add your name to my list for any other opportunities that come along.

Just send me:
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If you’ve been in and around the Online Business world for any amount of time you will have heard the term “Direct Response” being bandied about.

Indeed if you sell information products online, or intend to, you will at the very least be aware that this particular form of marketing is key to building up the massive amounts of sales that are possible through this business model.

But despite the frequency with which this term gets thrown around, how often do we actually...