By Paul Barrs

You’ve probably come across a few ‘products’ about this one topic already… you know the type, keyword this, research that, long tail-word this, short URL that etc. etc. etc., almost ad nauseam.

I’m not her to debunk those ideas today, because sure enough, most of them do work – but I do want to ask you one question… “Would you rather make this whole thing really easy or really hard?”

Pretty much a dumb question isn’t it? But not surprising...