To decide which customers should receive a particular offer

Okay, so here you are sitting pretty on top of a big database of customers and their detailed history of interactions with the various departments at your company. What do you do now? What next? The answer is you never stop looking for ways to delight the customer, by sending them more specific and targeted offers for your product or service. The main idea is to reuse your existing data by selling, up-selling, and cross-selling....