A follow up to my post 'What do you say when your not found' this short post outlines ways in which you can utilize this 'wasted reale state'.

For Wordpress users, you can utilize the theme editor and edit 404.php (404 template). If your theme is not set up with 404.php you may consider upgrading your theme or try reviewing this post.

For users of minisites, may I suggest the .htaccess method. This method involves creating (or editing if it already exists) the .htaccess...