Insight is related to intuition. When we say that one has Marketing Insight, we are saying that he or she has an ability to clearly understand the nature of marketing. Do you clearly have the ability to understand the nature of marketing?

Let’s complete a short quiz to see if your Marketing Insight is acute, or if it needs to learn some new Marketing ideas and techniques.

1) True or False—Marketing a business is the same as advertising for it.

That statement...

l You’ll want to find energetic peoplewho have the physical and mental endurance to complete tasks in a timely manner and contribute to each assignment with enthusiasm.
l You’ll want hire people who will take initiative. You don’t want to have to babysit employees who have no sense of what needs to be done or how to do it, or who just wait around to be told what to do. People with initiative find out what needs to be done and find a way to get it done.
l You’ll want to hire people...

http://www.youtube.com/watch?v=CD6_Gr_x0iI

My question for you today is: does your business run on clients or customers? The difference is that a customer is somebody who buys from you once, that is the only relationship you have with that person. This was my marketing strategy for years. Launch a product, they pay, and then I never speak to them again. You should not market that way. You need to blur the line between a client and a customer and never stop selling to them.
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