Anybody who operates in the direct response game knows that copy matters. Good copy can and often is the difference between a .01% conversion rate and a 10% conversion rate.

But one aspect of direct response that gets overlooked or dismissed time and time again is design, and just as with copy, design can also be the difference between a .01% conversion rate and a 10% conversion rate.

Yes, copy is critical. Absolutely. You’ll get no argument from me there, not for...

If you're not a designer yourself, but don't want your sites to look unprofessional,
it might be a good idea to use a minisite designer.
I have been looking around a bit, and here is the list of the ones I like:

http://www.pixelofgenius.com/
http://www.designgururyan.com/
http://www.minisitefrog.com/
http://blingcovers.com/
http://www.graphicsalien.com
http://www.graphicmavericks.com

These are also ok:
...

While I'm seriously considering selling my products directly in a Warrior way, I must say that I'm excellent at marketing while dealing with people from all over the world.

I do put a special emphasis on Quality: the product should do whatever it was promised to the client, and the customer should receive aftercare services (paid or "free", but you must be there to assist them in my opinion).

So-called cosmetics:

Some people tends to abstract the...